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Custom-Printed Label Concepts For Start-Up Businesses

Saturday, July 14th, 2012

Custom labels serve different purposes and are extensively used to promote small and medium scale businesses and services these days. While custom-printed labels of the past were limited to address labels and shipping labels used to mail out envelopes, nowadays they have become an important marketing tool that can get a product into the shopping cart.

Custom labels can transform the ordinary into the extraordinary; hence they are also quite popular for personal use. In the recent years, you’ve probably seen personalized audio or video CDs using customized CD/DVD labels being given out as memorabilia for special events like birthdays, anniversaries or important life milestones.

Similarly, custom wine labels have become quite popular, particularly to add that personal touch to wine bottles being given out as wedding or birthday favors. A lot of small businesses also print out their company logos and other essential information on water bottle labels used as promotional items for their marketing campaigns.

You can think of so many uses for printed labels. Let’s take a look at some of the most popular uses for custom-printed labels.

Jar Labels

You’ll find them on homemade jam, jelly, pickles, peanut butter or sardines. Small, home-based or backyard food businesses will find good use of custom-printed jar labels for processed food items. They also make a superb gift idea to family and close friends for Easter, Thanksgiving or Christmas.

Cookie, Tart and Cupcake Labels

Do you bake for a living? You’ll find good use for custom-printed labels on cookie packages and cupcake boxes. You can purchase blank labels and create innovative designs on them. Inkjet and laser labels will be your best options since they work very well with conventional PC printers.

Beer Labels

Think of having your name on a beer bottle – Kevin’s Brew or Arthur’s Ale could sound pretty cool! Café and pub owners are starting to offer their home-brewed beer to customers and this is the reason why beer labels are growing to be quite popular these days.

Body & Bath Gift Labels (Personal Care Labels)

Small manufacturers of bath salts, soaps and gels as well as body scrubs and lotions make use of custom printed labels to mark their products. They are usually packaged together and make great gift items for special occasions such as Valentine’s or Mothers Day.

Gift Bag Labels

Specialty shops and small retail outlets might find it too expensive to have custom-made gift bags or gift wrappers. A practical alternative would be the use of customized labels that carry their brand or logo. You can use purchase inexpensive gift bags or simply use kraft paper to wrap gift items and stick laser printer labels with your logo to generate the desired effect.

Custom Labels For Use In The Home

Sunday, July 1st, 2012

Custom labels can be used across an extensive range of applications, particularly for purposes relating to your business, personal or home affairs. Custom labels are widely used on different products and merchandise and you’ll see lots of  labels made for food items, cosmetics and beauty products, wine and water bottles, and a lot more.

Using a complete array of color themes, images and graphics, custom printed labels can be used to differentiate your product or merchandise in order to make it stand above the competition. A well planned and designed label can catch a customer’s eye – it can make all the difference in getting your product off the shelf and into the cart.

There are many other practical uses of custom labels beside product identification, so let’s take a look at the more popular ones.

Custom Labels to Send Your Mails

Address labels are among the more popular custom printed labels used nowadays. Address labels save you the time and effort of having to write your return address each and every time you ship out a package or send out mail.

As an alternative to having your address directly printed onto envelopes, custom-made address labels give you the flexibility to affix them on various envelope sizes, parcels, packages or even mailing boxes.

Custom Labels to Categorize Personal Files

You will also put blank labels or custom labels to good use when organizing your paperwork at home. Laser/inkjet labels work well with home printers and you can print out colored labels to categorize personal files such as tax documents, family history records, bank statements, utility and credit card bills.

By using custom labels to segregate your records, you can establish an efficient system for record keeping and filing.

Custom Labels to Organize Your Home

Homeowners will also find labels a big help when organizing things in their home. The kitchen and you pantry can be better organized when you use labels to indicate where items should be placed. Printed labels on shelves and drawers in your pantry will help you locate stuff you might need to search through on occasion.

Labels on canisters, food keepers and bins that look pretty much alike will allow you to identify their contents. You can purchase pre-printed labels or use blank labels to print labels for cereals, coffee, milk, tea, pasta, and the like.

If you’re in the habit of keeping audio and video files in your home entertainment center, you can also purchase CD/DVD labels which are available in both laser and inkjet versions.  They also make great gift ideas or giveaways for special occasions like weddings, anniversaries, birthdays and special milestones.

Important Points To Consider When Creating Labels For Wine Bottles

Saturday, June 2nd, 2012

Among all types of food product labels, wine labels have more than just the regular sort of stuff you read over when you do your weekly grocery shopping. In fact, wine labels are among the very few printed labels that do away with the usual information found on most food labels. Rather, they have a more interesting story to tell, which is why you’ll see shoppers spending so much time at the supermarket wine section.

What Makes a Good Wine Label?

Most product labels will list the ingredients as well as other details such as the carb, fat, vitamin and calorie composition of food products, but you won’t find this kind of information on wine labels. Wine labels are more of a work of art, so wine makers follow a particular set of standards when designing labels for wine bottles.

Red or White?

There are several important points to take into account when designing wine labels. For starters, labels should indicate whether you are selling red or white wine. Similarly, the type of wine should also be included.

In the US, wines are generally referred to by the grape variety used to produce them. In Europe however, wines are largely defined by the regions where these grapes are grown. And while most wines are usually a combination of two or more grape varieties, legally your label should only state a single grape variety if that same grape type makes up for at least 75% of your wine.

The most common red wine varieties include Merlot, Cabernet Sauvignon, Pinot Noir and Shiraz while the whites consist of Chardonnay, Sauvignon Blanc, Reisling and Pinot Gris.

When Was the Wine Produced?

Your wine label should also indicate the year of production since some wines are best consumed within a year or two, while others improve on flavor over the years. The alcohol content and volume in milliliters should also be stated.

What’s Your Story?

Other essential wine label features include a brand name for sales purposes and identification, as well as background information which often come in the form of an interesting story. Especially for wines produced by vineyards passed on as a legacy through generations, a good story does a lot to sell good wine.

Wine Labels for Special Events

Did you know that wine labels are not limited to the wine makers themselves? Very recently, wine has become one of the most favorite memorabilia used to commemorate special occasions such as weddings, birthdays and anniversaries. Custom labels for wine bottles can now be designed by and ordered from a reliable online label supplier.

Online label suppliers also offer a wide range of label products such as laser and inkjet labels, thermal labels and even blank labels of various shapes and sizes. So whether you’re looking for wine labels to use for a wedding, birthday or corporate giveaway or custom printed labels for a new product launch, a label supplier should be able to help you out with your unique requirements.

Marketing Potentials Of Custom Labels – 3 Key Points To Consider

Sunday, May 20th, 2012

Product labels have more power in them than meets the eye. Of course, their primary purpose is to distinguish your merchandise from the rest in its class; similarly, labels are used to indicate essential information about your product. Labels play a huge role on how your final product will look, but there are intrinsic functions which can be worked at to get the most out of your product labels.

As we specifically focus on custom labels, it is vital to note that they have specific marketing advantages which most businesses bring into context when designing product labels. From a marketing perspective, a simple custom label is able to achieve even the corporate goals of a company with a blend of design, presentation and content.

Let us look into the 3 key points that should be considered when designing custom labels for marketing purposes:

Building Your Image

Image influences perception in the first 5 seconds. You’re not aware of it, but your mind goes through some processes the moment you set your eyes on a certain image, brand or logo. You make assumptions, initial judgments and impressions in that short a time.

Custom labels are able to build your image and brand through its overall concept and design. Color and layout will play a huge role on the message you want to get across and many companies invest a lot of their time and resources into designing labels that build a distinct image for their products or services.

Customized Marketing

Marketing is such a wide concept that most people have a misconception that this is a thing for the big players alone. But even small businesses can make use of custom printed labels to effectively market their products and give them the edge over the competition. You can take advantage of a predilection that a lot of people have for personalized marketing and use custom labels to create a sense of partiality to your product.

Influencing Decision-Making Processes

It is a fact that apart from the quality of a product, buying decisions are influenced by the perception a potential customer has regarding your merchandise. For instance, you are likely to choose light bulbs that have eco-labels included in the packaging or a washing machine that comes with the EU energy rating label. Similarly, you’d most likely choose a beauty product with a label that says, “No animals were harmed in the manufacture of this product” if you’re an advocate against animal cruelty.

Custom labels can influence consumer attitude and behavior, and ultimately, consumer buying decisions. When creating your custom labels, consider what impact your product will have on the social status of your end user and how it can enhance consumer personality.

A reliable custom label supplier will offer you a range of custom labels, and also laser and inkjet labels, thermal roll labels and pre-printed labels.

Get a large range of Thermal Transfer Labels and Color Thermal Transfer Labels

Tuesday, May 15th, 2012
Color Thermal Transfer Labels are eye-catching and great packaging labels. They are organizing bins and as the labels are colored, so they have a feature of product identification. These labels actually reduce the mistakes of color-coding, are very popular, and are used at many places. These labels are smudge proof and are jam free as the company guarantees. The online labels are a source of custom printed labels.

Features of thermal transfer roll labels

  • The Thermal Transfer Roll Labels is those products, which are easy tracking and easy identification.
  • The wax and resin ribbons are actually recommended to use with the color and the fluorescent labels.
  • There are various kinds of Direct Thermal & Thermal Transfer Roll Labels available to you.
  • The kinds of label like laser labels, inkjet labels, thermal labels and many more are also available for you.
  • All thermal Transfer Roll Labels are made up with American pride and are a quality product.

How does Direct Thermal and Thermal Transfer Roll Labels works

The Direct Thermal & Thermal Transfer Roll Labels require a thermal ribbon in order for the printer to print an image on the label. This thermal transfer applies heat on the ribbon through which the ink of the ribbon transfers. By combining a correct label media and the ribbon combination, you can get a great quality image for thee address labels.

Different finishing styles

The Thermal Transfer Roll Labels are available in different finishing styles. Like they are available on rolls or fan folded. They offer you labels in any kind of finishing, material, type size, and adhesive type and in various colors. The permanent adhesive style means that once the labels have been applied to the product it gets struck and it cannot be removed easily.

These kinds of labels are very much popular

Color Thermal Transfer Labels and thermal Labels are popular for their product differentiation and product identification. The labels remain at the same place if they are once applied. Some applications also require labels with removable adhesive, which can be taken out easily when, needed and that do not get struck to the product. These thermal labels are popular within the food industry and other such markets where the thermal labels are needed to be applied to the product in freezer condition. There is a large range of thermal labels any you can choose any of the labels.

Labels That Matter – A Look At How Labels Are Used Across Various Industries

Sunday, May 6th, 2012

Look around you and you’d probably be amazed to realize that you’re actually surrounded with printed labels everywhere. Your fridge or pantry are stocked with food products that have labels on them and your bathroom  shelves are lined with toiletry items such as soaps, shampoos and bath gels that use labels. Even your desk is packed with office essentials such as adhesives, glues or stationery and paper products that use labels to highlight each product.

Custom Labels In The Manufacturing Industry

Labels are used across various industries and have become a valuable tool for any business wanting to promote its products and services. Your local supermarket is the best place to check out how labels play a vital role in making certain products stand above their competition. Product labels are either printed directly onto a box, foil pack or plastic bag, or attached onto containers using custom labels.

Custom printed labels have gone a long way – check out toiletry items especially, as a lot of these use custom labels that look like they’ve been printed directly onto the container. The trick with custom label printing these days is that they take the shape and background color (or use transparent media) of the package to which they are affixed. Unless you look very closely, you’d think that they’re not custom printed stickers at all.

Custom Labels For The Retail Market

Department stores and retail outlets also rely heavily on printed labels for their promotional activities such as end-of-season sales, price reductions, promo packaging and special discounts.  Notice how you get drawn by those items that have these bright, flashy-colored labels that say “Buy 1 Take 1” or “25% Off”? That’s how labels play a considerable part in customer buying decisions.

Printed Labels For Medical And Health Sector

The medical and health industry also relies heavily on the use of product labels. Drug and pharmaceutical companies all use product labels for their medicines and other medical supplies.

Food Industry Custom Printed Labels And Stickers

Even the humble farmer and vegetable grower have seen the value that labels play on their produce once these get to the food market. Apple growers, for instance, use small removable labels that indicate the regions where the apples are grown. Organic vegetable farmers have also benefited from the use of custom printed labels that highlight their produce, especially in an era when a lot of people are changing their eating habits and including healthier food choices in their shopping list. Notice how that bag of lettuce with a label that says “100% Organic” or “Organically Grown – No Chemicals Used” ends up in your grocery cart?

Custom printed stickers and labels also serve as warnings, particularly for chemical products that may carry some potential danger when mishandled or misused. By far the most effective color employed is red and large and bold text is used to impress on the warning. A few examples of these pre-printed labels include “Danger-Do Not Use Near Flame”, “Highly Flammable” or “Harmful When Ingested”.

Shipping Labels For Courier Services

The freight and courier industry also relies a lot on pre-printed labels to mark and track parcels being shipped out. Packages are indicated with special warnings or instructions such as “Fragile”, “Do Not Fold”, or “Rush Delivery”, to name a few of the most common shipping labels.

While printed labels are predominantly used in the manufacturing sector, you now see that a lot of other industries benefit from custom labels for their unique purposes. Custom printed labels can be supplied in various forms depending on how you are to use them. They can be supplied on a per piece basis or in rolls with die gaps to make hand or machine application a breeze.

Where To Order Your Custom Labels

Label printing companies will meet your specific requirements when it comes to custom printed labels and custom printed stickers. You can even go online to find a reliable custom label supplier and make orders directly from your home or office. Just keep two important points in mind when ordering custom labels for your business:

  • You must come up with a good design (which your custom label supplier can help you with);
  • You must choose the right material so your labels can withstand the conditions your products are normally subjected to.

Disclaimer

We do not sell Avery-Dennison Corp.® products and are not affiliated with Avery-Dennison Corp.® in any way. All product names, product numbers, trademarks and logos used here in are registered to their respective companies.

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