Among all types of food product labels, wine labels have more than just the regular sort of stuff you read over when you do your weekly grocery shopping. In fact, wine labels are among the very few printed labels that do away with the usual information found on most food labels. Rather, they have a more interesting story to tell, which is why you’ll see shoppers spending so much time at the supermarket wine section.
What Makes a Good Wine Label?
Most product labels will list the ingredients as well as other details such as the carb, fat, vitamin and calorie composition of food products, but you won’t find this kind of information on wine labels. Wine labels are more of a work of art, so wine makers follow a particular set of standards when designing labels for wine bottles.
Red or White?
There are several important points to take into account when designing wine labels. For starters, labels should indicate whether you are selling red or white wine. Similarly, the type of wine should also be included.
In the US, wines are generally referred to by the grape variety used to produce them. In Europe however, wines are largely defined by the regions where these grapes are grown. And while most wines are usually a combination of two or more grape varieties, legally your label should only state a single grape variety if that same grape type makes up for at least 75% of your wine.
The most common red wine varieties include Merlot, Cabernet Sauvignon, Pinot Noir and Shiraz while the whites consist of Chardonnay, Sauvignon Blanc, Reisling and Pinot Gris.
When Was the Wine Produced?
Your wine label should also indicate the year of production since some wines are best consumed within a year or two, while others improve on flavor over the years. The alcohol content and volume in milliliters should also be stated.
What’s Your Story?
Other essential wine label features include a brand name for sales purposes and identification, as well as background information which often come in the form of an interesting story. Especially for wines produced by vineyards passed on as a legacy through generations, a good story does a lot to sell good wine.
Wine Labels for Special Events
Did you know that wine labels are not limited to the wine makers themselves? Very recently, wine has become one of the most favorite memorabilia used to commemorate special occasions such as weddings, birthdays and anniversaries. Custom labels for wine bottles can now be designed by and ordered from a reliable online label supplier.
Online label suppliers also offer a wide range of label products such as laser and inkjet labels, thermal labels and even blank labels of various shapes and sizes. So whether you’re looking for wine labels to use for a wedding, birthday or corporate giveaway or custom printed labels for a new product launch, a label supplier should be able to help you out with your unique requirements.
Tags: custom printed labels, laser labels, printed labels, wine labels