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Archive for the ‘Laser & Inkjet Labels’ Category

Labels – The Powerful Communication Tool

Tuesday, July 16th, 2013

Labels serve many purposes- product identification, name tags, advertising, warnings and other communication. A label can be a piece of paper, polymer, cloth or a metal. Today’s world is highly competitive. Hence it is necessary for any business or product to stand out to lure customers. As per a survey, customers make an impression of the product in the first five seconds. This impression can impact sales for the product. Labels form an important part of making this impression on potential customers.

There are many professionals who provide their expertise in label printing. Based on the needs, various types of labels such as laser or inkjet labels, custom printed labels, thermal labels or preprinted labels can be provided. Laser label printing can be done on a wide range of materials such as paper, polyester, polyethylene or metallic papers, whereas inkjet has limitations of the type of material that can be used. Laser printed labels are smudge free and water resistant and images do not fade in sunlight whereas in inkjet labels, print fades over time. Inkjet labels provide wider scope for label formats that is they can be used for customized cut size of the labels whereas laser printing is not possible in that case.

A great way to establish brand identity is through the use of custom printed labels. It gives the freedom to choose the best material with beautiful graphics and text and a unique size for creating a lasting impression of the product. Usually these labels are used in fast moving consumer goods where products require attracting consumer’s interest to stimulate buying.

Thermal label printing is of two types- direct thermal label printing and Thermal transfer printing. Direct thermal labels are made of thin plastic or heating element does foil and printing.  They are widely used as labels in packaging, shipping, shelves, diskettes and bar codes. However they cannot be used where heat is emanating from another heat source. So they cannot be used in factories or industrial locations where heat sources are present. In such places thermal labels can be used. As they can withstand heat, they are more durable than direct thermal labels.

Scale labels are ideal for labeling applications in supermarkets, butcher shops, grocery stores, convenience stores and many other areas. These labels provide weight and price information of a product. Based on the application, different adhesives are used.

Label printing requires attention to details. Just selecting the right kind of look and label but also in selecting the right material and adhesives does not finish the job. When choosing a label for a food carton, the materials and ink used must adhere to the food safety norms set by the authorities. Many times adhesives and label materials are inflammable. Such labels should not be used in places near fire or heat source.

Labels help build a brand image. They initiate a customer to the product. Its importance should never be underestimated. Right from advertising a product to giving details of the product to the customer, labels play a very important role. Advance in technology has opened up vast avenues to experiment with medium, graphics and applications of labels. They should be certainly tapped at the earliest.

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Make your brand well-recognized with custom printed labels

Wednesday, June 5th, 2013

In the market labels used in any forms play a commanding role and make them ready to be identified. With the help of numerous laser and inkjet printers, these thermal rolls and plastic as well as permanent water proof labels are produced to suit the requirement. Majority of companies enhance their recognition with well-designed logo on which their brand, message or slogan and other vital information are printed. Viewers discovering a known label or brand will immediately pick-up the product. Unattractive and meaningless designs on labels prove failure for businesses. So, customer will only be attracted towards effective, bespoke and rich logo that signals to reliable services and quality product from the company or manufacturer.

Today is the times when high tech images, premium graphics and magnificent quality of designs are must for labels and stickers. These products can be customized so as to aim directly on goal and business message that the company wants to pass on to its customers. With advanced quality of printers and competently powerful techniques, such labels can be produced. Durable, high quality and still reasonably priced online solutions for such labels in variety of options is available for manufacturers, food business, Medicine and health products, retailers, cosmetics, laser and inkjet printers, barcodes and tags on various products etc. You need to ensure that you are at right provider for the stuff and ask for sample online creation model so as to get the idea what you will be getting it live.

Customized labels can also be made waterproof which is high in demand these days and benefits for the same are:

  • They are quite powerful than regular ones and lasts longs too even if exposed to direct sunlight, cold or hot climate and water.
  • They are safe-guarded in terms of tearing, wearing-out and fading and discolouring.
  • Gets easily printed and is rated affordably
  • They look outstanding due to its outer glossy layer and smooth finish
  • Can be customized as per your taste, need or business brand in different shapes and sizes.
  • Can be used for outdoor uses too and serves consistently even if used for too many times.

Waterproof labels also have variety of uses and can work for numerous business kinds. So, go for durable and perfectly tailor-made labels and tags that are impressively stands as an identification or recognition for your brand or business or product.

 

Promote your presence or products with bespoke impressive labels

Tuesday, May 14th, 2013

Irrespective of what you deal in or are actively selling, the impact of the highly important facet of your brand or product – labels will be doing a great job in sales & reputation of your business items. Thus, selection of quality labels that is involved in packaging and wrapping should be done carefully & from a genuine supplier or manufacturer. Majority of business doers do not pay deep attention on selecting it but it is a fact that those who are actualizing their brand or logo through high quality of labels are highly notable and renowned in their industry. So, why sell products with blurry or ineffective labels that damage your brand’s impression at the very first sight? They are sure to make a significant impression and boost your sales if you ensure some vital measures in those labels.

You can acquire professional labels in many forms from a trusted, well-established & technologically sound company. The range of labels include Laser or Inkjet labels, Thermal labels, Label templates, Pre-printed labels, Custom printed labels, Scale labels etc. They are good to work for variety of business verticals like: Health, Fitness, Food & Beverages, Kids products, Beauty, Wellness, Medicine, Paints and lots more. Labels like these can lift your identity to a higher level as they are developed with professional techniques and highly optimized processes carried out by efficient & powerful printers. On the tins, envelopes, covers or on packaging of any kind, labels are simple to do the job.

Manufacturer of such labels offers wide spectrum of blank labels, label rolls, bulk printed labels and customized labels as per the requirement of the client. There are also exclusive materials choices from which you can ask for tailor-made designs to get printed on them. Printing can also be made according to your choice with brighter colour options, unique pastels combinations, rich background, and exclusive theme or highlighted logo or brand. Labels carrying peak quality of print, colour, adhesive, paper, laminations, images and resistance level will last for longer time frame. Highly durable, scratch proof and attractive labels should be your choice for promoting your products or logo or brand.

America has leading & well-reputed manufacturers for rich quality of different types of labels that are supplied globally at reasonable prices. These few companies save you a big bulk of money as compared to those offering from other stores while delivers you in less span too.  for more Information Click Here.

Benefits and uses of fanfold labels

Monday, April 15th, 2013

Labels are always playing a big part to recognize a particular thing. Like a kitchen in the hotel when the lots of vegetables kept, labels are used for recognizing fresh and old vegetables. In the place like the factory, labels are used to distinguish between old and new stock. There are many types of labels available in the market which is used for various useful purposes.

Various kinds of labels:

There are many types of labels like Laser and Inkjet labels, custom printed labels, thermal roll labels, scale labels , pre-printed labels  and many more various varieties of products available in the market. And every type of labels has individual uses.

Use of fanfold labels:

Among them direct thermal fanfolded labels are quite easy-to-use labels. This label  is very useful as an  address labels, shipping labels, general-purpose tags, bar codes and many more advantages.

Direct thermal fanfold labels  can be used in already finished, ready to use packs, or in a blank or printed format ready for over-printing with fixed or variable data. Fanfold is usually positioned behind or below the printer and fed into the printer through a slot at the back or at the base of the printer.

Benefits of buying fanfold labels:

There are lots of  advantages of using  direct thermal fanfold labels . Fanfold will likely get more labels in each carton, because our fanfold labels are more compactly packed and  fit better in rectangular cartons. This is benefits for busy or high volume label printing applications include reduced cost and less frequent empty carton replacement. Fanfold labels offer the benefit of lying flat in comparing to typical rolled barcode labels.

Any one who wants to purchase this fanfold label, then at  labelsonline.com is right choice for you.  Because, we have a wide variety of labels like Laser and Inkjet labels, Custom printed labels, Thermal roll labels, scale labels, pre-printed labels and various kinds of pre-designed templates for you and if you are giving more than one order we will offer you a good discount on some of our labels products.

 

Understanding The Language Of Color In Custom Label Design

Sunday, January 13th, 2013

When making or ordering custom labels for your products, services or even just for just a special event you’ll be celebrating, there are actually no hard and fast rules to follow.  Except for certain products that have to comply with specific labeling guidelines provided by the law, you have all the liberty to choose from various shapes, sizes, and colors of blank labels.

Needless to say, you still have to make sure that your label attains some visual appeal so that potential end users get to pick your product from the shelf. Similarly, when making personalized inkjet or laser labels for your special event, visual appeal plays an important role in enticing your guests to confirm their attendance.

Visual appeal defined

Visual appeal refers to a particular quality that elicits a strong interest or desire in someone or something. A person or an object may not necessarily be all that perfect, but it may have a certain level of attractiveness that can cause heads to turn. Often, visual appeal is the result of a play of different factors working together to paint a pretty picture.

“Eye candy” is a common slang term that best describes techniques or effects used to create visual appeal and draw mass attention to something. Like candy, the end result is something eye-catching and potentially addictive. And almost always, color plays an extremely important role on how visual appeal works to capture and sustain the attention of a wider audience.

Let’s take a look at how the simple choice of colors for custom-printed labels can help you come up with attractive and compelling labels for your products, services or special events.

What is it about the color of your label?

Ever wondered why McDonald’s, In-n-Out and Pizza Hut predominantly use red and yellow for their logos and brands? Well, it isn’t by accident that logo designers for these three leading fast food chains chose the two particular colors. This is the end result of extensive research conducted on the psychology of colors and how it elicits certain responses and reactions from human subjects.

Red, yellow, and the blending of the two to produce orange are generally colors that excite the senses. Red has been proven to capture attention, stimulate appetite and even trigger hunger. On the other hand, yellow fosters feelings of happiness and amiability. A combination of the two creates this visual-gustatory interaction that targets the specific market of these fast food businesses – people who are looking for fast and friendly food service.

In contrast, the colors blue, green and purple create just the opposite. These three hues are generally known as calming colors, which explains why you’ll see most of these colors used on health and beauty products that are formulated to pamper and relax you.

The language of color

Color is a language that communicates faster than words, shapes or graphics ever will. They work directly on our feelings and emotions so start off by knowing your market and identifying what appeals to them in order to generate a positive response from your target audience. Afterwards, check out your custom label options with a reliable online label supplier.

Customs Labels Have Gone A Long Way

Saturday, December 22nd, 2012

Custom labels were once used exclusively for shipping parcels and packages, but that isn’t the case anymore. Nowadays you’ll find labels in virtually every industry, owing to the fact that companies see labeling as an effective approach to organizing their businesses or marketing their brand or product.

The type of label most consumers are quite familiar with is the variable information printing (VIP) label. VIP labels are widely used in industry, retail and distribution for identification, monitoring, weighing, pricing and tracking purposes.

Unlike product labels that are usually produced in bulk, VIP labels are printed right before they are applied using either thermal printers or desktop printers. Commercial and industrial applications mostly work with POS printers using thermal roll labels while office applications rely on desktop equipment using inkjet and laser sheet labels.

Main end-use areas for VIP labels include small office and home office (SOHO) information labeling, logistic labeling as well as laboratory labeling. SOHO label applications include file and folder labels, name tags, record labels and CD/DVD labels.  Logistic label applications on the other hand cover various forms of transport and shipping labels which are generally printed using monochrome or color laser printers. Blank and pre-printed labels made of special materials are mostly used for laboratory label applications.

Particularly in the manufacturing and retail sectors, labels may seem quite diverse. However, they are all designed to serve a common purpose – to sell a product. Millions of dollars are spent in research, design and production of custom labels that aim to capture consumer attention, generate sales and eventually create customer loyalty.

Among the most widely used labels are beverage labels and wine labels, both of which are designed to achieve an elaborate appearance and optimum performance in various temperature ranges. Bottled water brands for instance use clear polypropylene label films which are totally transparent to give a clean and pure look. The same type of labels is also quite popular when bottling vodka and gin.

Beer and wine bottlers on the other hand opt for matte or metallic labels to create more visual impact. These labels are produced using a technique of over lamination to attain scratch resistance and withstand above average handling in all stages of production and on the display shelves. A lot of these labels are treated for alkali resistance and wet strength so they are able to resist wrinkle or bubble formation and withstand temperature and humidity fluctuations.

Health and beauty products as well as industrial chemical products also use custom printed labels quite extensively. Labels used on these types of products are generally conformable and highly resistant to water and moisture as well as oil and chemical substances.

Labels have gone a long way from just being used to indicate addresses when shipping packages. They have become an effective marketing tool for producers and manufacturers across a wide range of industries.

Choosing Custom Labels – A Few Basic Guidelines

Sunday, December 2nd, 2012

A well-designed, high quality custom label can make all the difference for your product. Brand and identity are vital and large companies spend thousands of dollars in the design process of logos and labels for their merchandise.

How customers see and identify your product will ultimately play a crucial role in initial and repeat sales, so it is important to explore all your options when deciding which type of label will suit your particular product.

Custom labels come in virtually any shape and size – you’ll find rectangle and square labels as well as oval and circle labels. Especially for small business owners, it is a welcome thing these days that digital printing technology has made custom-printed labels accessible for virtually anyone.

In the past, one had to order labels in the tens or hundreds of thousands just to get the cost at a reasonable level. A professional graphic designer had to be hired and label cost increased depending on the number of printing plates or tools that had to be employed. Nowadays though, you are able to design your own labels, order just the right amount you need and still get sensible pricing.

We owe all of these to revolutionary technology which has been the biggest asset in making custom label printing economical even for the small business owner. Let’s look into a few important guidelines which will help you with selecting the right type of labels for your merchandise.

Choosing the right label material

First, you will have to choose the appropriate material for your product label. The most common choices are laser and inkjet labels but you will learn that there’s a great deal of flexibility in labels when selecting material for certain products. There are clear labels and gloss labels and there are labels that can resist above average handling such as those made from squeezable film material. There are also foil labels, high temperature polyester or vinyl labels and holographic material labels for those needing specialized types of product labels.

Deciding whether you need a protective overcoat

You can also top off your label with either a matte or glossy overcoat. Over-laminates provide added protection from rough handling or extreme temperatures and a custom label supplier can help you choose which kind will best suit your product.

Selecting the proper label adhesive

The type of adhesive used on your product labels is also quite critical. There are a number of variables to consider such as the environment where the labeling will be done, whether labels are permanent or removable and whether packages and containers are to be filled in hot or cold temperatures.

Label adhesives come in various forms. There are cold temperature or freezer adhesives, static cling adhesives, permanent adhesives as well as removable or repositionable adhesives. In case you are applying your labels by hand, cold temperature adhesive is highly recommended since adhesive flow rate is generally slower. This allows for quick label relocation in case you may need to reposition a label before it finally locks onto the package surface.

It is best to speak with a reliable label supplier regarding your custom label requirements. Label suppliers can also offer you other essential labels such as inventory control labels and shipping labels which most product manufacturers will likely need.

Beyond Just The Name – The Different Functions of Product Labels

Wednesday, November 14th, 2012

Custom labels play a huge role in the manufacturing and retailing industries.  Manufacturers must label their products while retailers extensively use thermal roll labels for pricing and inventory control in the business operations.

Labels are any type of written, electronic or graphic information used to communicate the important features and functions of a product to the end user. They may carry just the brand name or a great deal of information regarding the product.

Labels are typically incorporated into overall product packaging or may be employed separately for a distinct purpose. For instance, inventory control labels are used to indicate the completion of various procedures such as industry mandated testing or quality control inspections before products are shipped out to distributors and dealers. Similarly, different types of shipping labels are used to provide added information regarding special instructions or restrictions on certain types of cargo and packages.

Labels perform distinct functions so let’s take a look at the more common ones and learn what type of labels are best used for these specific purposes.

Brand Identification

The main function of labels is to identify a product or a brand. Different products use different types of labels. You can base your selection process on the label material to be used.  Matte or kraft labels, for instance, go well with products that are targeted at the environmentally conscious end user. On the other hand, foil, gloss and freezer laser/inkjet labels work well with products that are exposed to varying temperature or climate conditions.

Product Description

Certain products need to deliver pertinent information to the end user. There are products that require manufacturers and producers to provide consumers information on who made the product, when and where it was made, what the contents comprise of, and how it is to be used safely. For this purpose, you can select labels by size or shape so you find the appropriate one for your product.

Product Use

Alternatively, labels are also classified according to use. Hence you can find wine and beer labels, medical product labels, CD/DVD labels, shipping labels as well as bar code labels.

Product Grading

Certain items, especially fresh food as well as paper products, are graded accordingly. That’s why you see these small, circle labels marked A, B, or C on fruits and other food products.

Product Promotion

You can make use of attractive, custom-printed labels to make your product stand above the competition or to bring to the attention of consumers a particular limited time promotion you’re having on your product. Discounts, special offers and bargains may be conveyed to the end user using this type of label which can be tailored for your distinct purpose.

How Custom Labels Can Get Your Product Picked Out Among The Rest

Sunday, November 4th, 2012

Why do businesses engaged in the manufacture and distribution of consumer goods put a lot of effort into coming up with the best custom labels? Well, just like all other businesses, there’s one simple reason for this – to generate sales and increase profit.

Imagine all the competition you have to put up with when introducing a new brand into the market. Unless the product you’re bringing in is like “an oasis in the desert”, you have to think of ways to make your brand stand out and rise above the rest.

Brand Identification

When you do your shopping for instance, what helps you locate a particular brand of soap or toothpaste amidst the dozen other brands available? Well, it’s the label actually. Product labels primarily help with brand identification and this is the reason why companies hire the best design and marketing experts to come up with attractive packaging labels for their merchandise.

Labels make it easy for customers to identify your brand and this is where color and design play a big role in product recall. Without really needing to read through a label, customers are able to recognize and locate your brand just by looking at the mix of design and colors.

Modern-Day Label Printing

It’s a good thing that technology has made it possible for virtually anyone to explore the endless possibilities of label designs for all types of merchandise. Nowadays, you need not be one of the bigger players in the retail market just to get your products on store racks and shelves. If you need just a few hundreds of these product labels, you can have custom-printed labels made by an online label supplier and have the same delivered to your doorstep. Depending on the type of product you’ll be using these labels for, you can choose between inkjet and laser labels which both work equally well with different design concepts.

Online label suppliers also make available labels in all shapes, sizes and materials to go with different product types. Did you know that certain products work better with a particular label shape or material? You can shop for inkjet or laser labels by shape, size, material or use and get the best picks for a particular type of product you wish to market.

How Labels Work with Specific Types of Products

It helps to do a bit or research when choosing and designing custom labels for your merchandise. For instance, if the key selling point of a particular product is its all-natural composition or recyclability, matte or kraft labels would be more appropriate compared to glossy or foil labels. You can also capitalize on colors when finding labels for certain types of products. As an illustration, “soft” or pastel colored labels work well with beauty or personal care products compared to fluorescent labels.

There’s more to labels than just a name and some product information. Custom labels play a huge role when it comes to customers making that decision to pick your product off the shelf. Well-designed custom printed labels can actually do the talking and the selling for you!

Talk BIG With Custom-Printed Labels

Sunday, October 21st, 2012

The key to success in the retail business lies in brand awareness and custom labels could play a significant role in the process. Big businesses may put on multi-million dollar product launches and awareness campaigns, but if you’re a small player in the field, there are innovative tactics you can use to let your potential customers know you exist.

Custom printed labels are a good way to get your message across in case you don’t have the budget to stage full-blown promotional blitzes to push your brand. All things considered, it boils down to one basic truth – it’s still a love at first sight thing when it comes to making a product stand out over the rest. Visual impact rules and products with attractive labels get picked out first from supermarket racks or department store shelves.

Promoting  Your Merchandise with Custom Printed Labels

It is basic to human nature to approach that which attracts you and the multi-billion dollar packaging industry has taken advantage of this basic human folly. Companies spend a significant portion of their budget on product packaging alone to get their merchandise rising above the competition. It’s fortunate for small business owners these days that laser/inkjet labels are widely available and any business can get its brand name across using these very powerful marketing tools.

Because the market is currently overflowing with competition, of course you’d want to make a lasting impression in the consumer market. You can use custom printed labels for new product introductions and promotional offers or to stimulate sales and cross market other related merchandise.

Reinventing Products with Custom Labels

To keep abreast with developing market trends, most businesses find it vital to make occasional changes in the labeling of their products. You can totally reinvent your merchandise by simply changing the labels to create a new look. Custom labels can help to add that swagger and draw renewed attention to your product. A simple alteration on the color, background or fonts would most often do the job.

As of late, the discriminating consumer seems to have developed a liking for merchandise that exudes a tasteful and astute character. With commercially produced items flooding the market these days, those with more discerning tastes have actually set their eyes on personalized goods that are not mass-produced or are available in limited runs. You can tickle the senses of this particular client base by using custom labels to serve this distinct purpose.

Cross-Selling using Customized Labels

Another approach you can use to get your product ahead of the competition is to use custom printed labels to cross sell other merchandise. For instance, you can explore the possibility of sticking promotional labels on your products during peak sales periods. The holiday season is less than a couple of months away so you can seize the opportunity by enhancing related products with captivating seasonal promo labels that cross sell other items.

You can get your product labels to do all the talking. Check it out with a reliable online label supplier to find out how you can talk big with custom printed labels exclusively designed and created for you!

Disclaimer

We do not sell Avery-Dennison Corp.® products and are not affiliated with Avery-Dennison Corp.® in any way. All product names, product numbers, trademarks and logos used here in are registered to their respective companies.

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