Custom labels play a huge role in the manufacturing and retailing industries. Manufacturers must label their products while retailers extensively use thermal roll labels for pricing and inventory control in the business operations.
Labels are any type of written, electronic or graphic information used to communicate the important features and functions of a product to the end user. They may carry just the brand name or a great deal of information regarding the product.
Labels are typically incorporated into overall product packaging or may be employed separately for a distinct purpose. For instance, inventory control labels are used to indicate the completion of various procedures such as industry mandated testing or quality control inspections before products are shipped out to distributors and dealers. Similarly, different types of shipping labels are used to provide added information regarding special instructions or restrictions on certain types of cargo and packages.
Labels perform distinct functions so let’s take a look at the more common ones and learn what type of labels are best used for these specific purposes.
Brand Identification
The main function of labels is to identify a product or a brand. Different products use different types of labels. You can base your selection process on the label material to be used. Matte or kraft labels, for instance, go well with products that are targeted at the environmentally conscious end user. On the other hand, foil, gloss and freezer laser/inkjet labels work well with products that are exposed to varying temperature or climate conditions.
Product Description
Certain products need to deliver pertinent information to the end user. There are products that require manufacturers and producers to provide consumers information on who made the product, when and where it was made, what the contents comprise of, and how it is to be used safely. For this purpose, you can select labels by size or shape so you find the appropriate one for your product.
Product Use
Alternatively, labels are also classified according to use. Hence you can find wine and beer labels, medical product labels, CD/DVD labels, shipping labels as well as bar code labels.
Product Grading
Certain items, especially fresh food as well as paper products, are graded accordingly. That’s why you see these small, circle labels marked A, B, or C on fruits and other food products.
Product Promotion
You can make use of attractive, custom-printed labels to make your product stand above the competition or to bring to the attention of consumers a particular limited time promotion you’re having on your product. Discounts, special offers and bargains may be conveyed to the end user using this type of label which can be tailored for your distinct purpose.
