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Understanding The Language Of Color In Custom Label Design

Sunday, January 13th, 2013

When making or ordering custom labels for your products, services or even just for just a special event you’ll be celebrating, there are actually no hard and fast rules to follow.  Except for certain products that have to comply with specific labeling guidelines provided by the law, you have all the liberty to choose from various shapes, sizes, and colors of blank labels.

Needless to say, you still have to make sure that your label attains some visual appeal so that potential end users get to pick your product from the shelf. Similarly, when making personalized inkjet or laser labels for your special event, visual appeal plays an important role in enticing your guests to confirm their attendance.

Visual appeal defined

Visual appeal refers to a particular quality that elicits a strong interest or desire in someone or something. A person or an object may not necessarily be all that perfect, but it may have a certain level of attractiveness that can cause heads to turn. Often, visual appeal is the result of a play of different factors working together to paint a pretty picture.

“Eye candy” is a common slang term that best describes techniques or effects used to create visual appeal and draw mass attention to something. Like candy, the end result is something eye-catching and potentially addictive. And almost always, color plays an extremely important role on how visual appeal works to capture and sustain the attention of a wider audience.

Let’s take a look at how the simple choice of colors for custom-printed labels can help you come up with attractive and compelling labels for your products, services or special events.

What is it about the color of your label?

Ever wondered why McDonald’s, In-n-Out and Pizza Hut predominantly use red and yellow for their logos and brands? Well, it isn’t by accident that logo designers for these three leading fast food chains chose the two particular colors. This is the end result of extensive research conducted on the psychology of colors and how it elicits certain responses and reactions from human subjects.

Red, yellow, and the blending of the two to produce orange are generally colors that excite the senses. Red has been proven to capture attention, stimulate appetite and even trigger hunger. On the other hand, yellow fosters feelings of happiness and amiability. A combination of the two creates this visual-gustatory interaction that targets the specific market of these fast food businesses – people who are looking for fast and friendly food service.

In contrast, the colors blue, green and purple create just the opposite. These three hues are generally known as calming colors, which explains why you’ll see most of these colors used on health and beauty products that are formulated to pamper and relax you.

The language of color

Color is a language that communicates faster than words, shapes or graphics ever will. They work directly on our feelings and emotions so start off by knowing your market and identifying what appeals to them in order to generate a positive response from your target audience. Afterwards, check out your custom label options with a reliable online label supplier.

Customs Labels Have Gone A Long Way

Saturday, December 22nd, 2012

Custom labels were once used exclusively for shipping parcels and packages, but that isn’t the case anymore. Nowadays you’ll find labels in virtually every industry, owing to the fact that companies see labeling as an effective approach to organizing their businesses or marketing their brand or product.

The type of label most consumers are quite familiar with is the variable information printing (VIP) label. VIP labels are widely used in industry, retail and distribution for identification, monitoring, weighing, pricing and tracking purposes.

Unlike product labels that are usually produced in bulk, VIP labels are printed right before they are applied using either thermal printers or desktop printers. Commercial and industrial applications mostly work with POS printers using thermal roll labels while office applications rely on desktop equipment using inkjet and laser sheet labels.

Main end-use areas for VIP labels include small office and home office (SOHO) information labeling, logistic labeling as well as laboratory labeling. SOHO label applications include file and folder labels, name tags, record labels and CD/DVD labels.  Logistic label applications on the other hand cover various forms of transport and shipping labels which are generally printed using monochrome or color laser printers. Blank and pre-printed labels made of special materials are mostly used for laboratory label applications.

Particularly in the manufacturing and retail sectors, labels may seem quite diverse. However, they are all designed to serve a common purpose – to sell a product. Millions of dollars are spent in research, design and production of custom labels that aim to capture consumer attention, generate sales and eventually create customer loyalty.

Among the most widely used labels are beverage labels and wine labels, both of which are designed to achieve an elaborate appearance and optimum performance in various temperature ranges. Bottled water brands for instance use clear polypropylene label films which are totally transparent to give a clean and pure look. The same type of labels is also quite popular when bottling vodka and gin.

Beer and wine bottlers on the other hand opt for matte or metallic labels to create more visual impact. These labels are produced using a technique of over lamination to attain scratch resistance and withstand above average handling in all stages of production and on the display shelves. A lot of these labels are treated for alkali resistance and wet strength so they are able to resist wrinkle or bubble formation and withstand temperature and humidity fluctuations.

Health and beauty products as well as industrial chemical products also use custom printed labels quite extensively. Labels used on these types of products are generally conformable and highly resistant to water and moisture as well as oil and chemical substances.

Labels have gone a long way from just being used to indicate addresses when shipping packages. They have become an effective marketing tool for producers and manufacturers across a wide range of industries.

Choosing Custom Labels – A Few Basic Guidelines

Sunday, December 2nd, 2012

A well-designed, high quality custom label can make all the difference for your product. Brand and identity are vital and large companies spend thousands of dollars in the design process of logos and labels for their merchandise.

How customers see and identify your product will ultimately play a crucial role in initial and repeat sales, so it is important to explore all your options when deciding which type of label will suit your particular product.

Custom labels come in virtually any shape and size – you’ll find rectangle and square labels as well as oval and circle labels. Especially for small business owners, it is a welcome thing these days that digital printing technology has made custom-printed labels accessible for virtually anyone.

In the past, one had to order labels in the tens or hundreds of thousands just to get the cost at a reasonable level. A professional graphic designer had to be hired and label cost increased depending on the number of printing plates or tools that had to be employed. Nowadays though, you are able to design your own labels, order just the right amount you need and still get sensible pricing.

We owe all of these to revolutionary technology which has been the biggest asset in making custom label printing economical even for the small business owner. Let’s look into a few important guidelines which will help you with selecting the right type of labels for your merchandise.

Choosing the right label material

First, you will have to choose the appropriate material for your product label. The most common choices are laser and inkjet labels but you will learn that there’s a great deal of flexibility in labels when selecting material for certain products. There are clear labels and gloss labels and there are labels that can resist above average handling such as those made from squeezable film material. There are also foil labels, high temperature polyester or vinyl labels and holographic material labels for those needing specialized types of product labels.

Deciding whether you need a protective overcoat

You can also top off your label with either a matte or glossy overcoat. Over-laminates provide added protection from rough handling or extreme temperatures and a custom label supplier can help you choose which kind will best suit your product.

Selecting the proper label adhesive

The type of adhesive used on your product labels is also quite critical. There are a number of variables to consider such as the environment where the labeling will be done, whether labels are permanent or removable and whether packages and containers are to be filled in hot or cold temperatures.

Label adhesives come in various forms. There are cold temperature or freezer adhesives, static cling adhesives, permanent adhesives as well as removable or repositionable adhesives. In case you are applying your labels by hand, cold temperature adhesive is highly recommended since adhesive flow rate is generally slower. This allows for quick label relocation in case you may need to reposition a label before it finally locks onto the package surface.

It is best to speak with a reliable label supplier regarding your custom label requirements. Label suppliers can also offer you other essential labels such as inventory control labels and shipping labels which most product manufacturers will likely need.

Beyond Just The Name – The Different Functions of Product Labels

Wednesday, November 14th, 2012

Custom labels play a huge role in the manufacturing and retailing industries.  Manufacturers must label their products while retailers extensively use thermal roll labels for pricing and inventory control in the business operations.

Labels are any type of written, electronic or graphic information used to communicate the important features and functions of a product to the end user. They may carry just the brand name or a great deal of information regarding the product.

Labels are typically incorporated into overall product packaging or may be employed separately for a distinct purpose. For instance, inventory control labels are used to indicate the completion of various procedures such as industry mandated testing or quality control inspections before products are shipped out to distributors and dealers. Similarly, different types of shipping labels are used to provide added information regarding special instructions or restrictions on certain types of cargo and packages.

Labels perform distinct functions so let’s take a look at the more common ones and learn what type of labels are best used for these specific purposes.

Brand Identification

The main function of labels is to identify a product or a brand. Different products use different types of labels. You can base your selection process on the label material to be used.  Matte or kraft labels, for instance, go well with products that are targeted at the environmentally conscious end user. On the other hand, foil, gloss and freezer laser/inkjet labels work well with products that are exposed to varying temperature or climate conditions.

Product Description

Certain products need to deliver pertinent information to the end user. There are products that require manufacturers and producers to provide consumers information on who made the product, when and where it was made, what the contents comprise of, and how it is to be used safely. For this purpose, you can select labels by size or shape so you find the appropriate one for your product.

Product Use

Alternatively, labels are also classified according to use. Hence you can find wine and beer labels, medical product labels, CD/DVD labels, shipping labels as well as bar code labels.

Product Grading

Certain items, especially fresh food as well as paper products, are graded accordingly. That’s why you see these small, circle labels marked A, B, or C on fruits and other food products.

Product Promotion

You can make use of attractive, custom-printed labels to make your product stand above the competition or to bring to the attention of consumers a particular limited time promotion you’re having on your product. Discounts, special offers and bargains may be conveyed to the end user using this type of label which can be tailored for your distinct purpose.

How Custom Labels Can Get Your Product Picked Out Among The Rest

Sunday, November 4th, 2012

Why do businesses engaged in the manufacture and distribution of consumer goods put a lot of effort into coming up with the best custom labels? Well, just like all other businesses, there’s one simple reason for this – to generate sales and increase profit.

Imagine all the competition you have to put up with when introducing a new brand into the market. Unless the product you’re bringing in is like “an oasis in the desert”, you have to think of ways to make your brand stand out and rise above the rest.

Brand Identification

When you do your shopping for instance, what helps you locate a particular brand of soap or toothpaste amidst the dozen other brands available? Well, it’s the label actually. Product labels primarily help with brand identification and this is the reason why companies hire the best design and marketing experts to come up with attractive packaging labels for their merchandise.

Labels make it easy for customers to identify your brand and this is where color and design play a big role in product recall. Without really needing to read through a label, customers are able to recognize and locate your brand just by looking at the mix of design and colors.

Modern-Day Label Printing

It’s a good thing that technology has made it possible for virtually anyone to explore the endless possibilities of label designs for all types of merchandise. Nowadays, you need not be one of the bigger players in the retail market just to get your products on store racks and shelves. If you need just a few hundreds of these product labels, you can have custom-printed labels made by an online label supplier and have the same delivered to your doorstep. Depending on the type of product you’ll be using these labels for, you can choose between inkjet and laser labels which both work equally well with different design concepts.

Online label suppliers also make available labels in all shapes, sizes and materials to go with different product types. Did you know that certain products work better with a particular label shape or material? You can shop for inkjet or laser labels by shape, size, material or use and get the best picks for a particular type of product you wish to market.

How Labels Work with Specific Types of Products

It helps to do a bit or research when choosing and designing custom labels for your merchandise. For instance, if the key selling point of a particular product is its all-natural composition or recyclability, matte or kraft labels would be more appropriate compared to glossy or foil labels. You can also capitalize on colors when finding labels for certain types of products. As an illustration, “soft” or pastel colored labels work well with beauty or personal care products compared to fluorescent labels.

There’s more to labels than just a name and some product information. Custom labels play a huge role when it comes to customers making that decision to pick your product off the shelf. Well-designed custom printed labels can actually do the talking and the selling for you!

Talk BIG With Custom-Printed Labels

Sunday, October 21st, 2012

The key to success in the retail business lies in brand awareness and custom labels could play a significant role in the process. Big businesses may put on multi-million dollar product launches and awareness campaigns, but if you’re a small player in the field, there are innovative tactics you can use to let your potential customers know you exist.

Custom printed labels are a good way to get your message across in case you don’t have the budget to stage full-blown promotional blitzes to push your brand. All things considered, it boils down to one basic truth – it’s still a love at first sight thing when it comes to making a product stand out over the rest. Visual impact rules and products with attractive labels get picked out first from supermarket racks or department store shelves.

Promoting  Your Merchandise with Custom Printed Labels

It is basic to human nature to approach that which attracts you and the multi-billion dollar packaging industry has taken advantage of this basic human folly. Companies spend a significant portion of their budget on product packaging alone to get their merchandise rising above the competition. It’s fortunate for small business owners these days that laser/inkjet labels are widely available and any business can get its brand name across using these very powerful marketing tools.

Because the market is currently overflowing with competition, of course you’d want to make a lasting impression in the consumer market. You can use custom printed labels for new product introductions and promotional offers or to stimulate sales and cross market other related merchandise.

Reinventing Products with Custom Labels

To keep abreast with developing market trends, most businesses find it vital to make occasional changes in the labeling of their products. You can totally reinvent your merchandise by simply changing the labels to create a new look. Custom labels can help to add that swagger and draw renewed attention to your product. A simple alteration on the color, background or fonts would most often do the job.

As of late, the discriminating consumer seems to have developed a liking for merchandise that exudes a tasteful and astute character. With commercially produced items flooding the market these days, those with more discerning tastes have actually set their eyes on personalized goods that are not mass-produced or are available in limited runs. You can tickle the senses of this particular client base by using custom labels to serve this distinct purpose.

Cross-Selling using Customized Labels

Another approach you can use to get your product ahead of the competition is to use custom printed labels to cross sell other merchandise. For instance, you can explore the possibility of sticking promotional labels on your products during peak sales periods. The holiday season is less than a couple of months away so you can seize the opportunity by enhancing related products with captivating seasonal promo labels that cross sell other items.

You can get your product labels to do all the talking. Check it out with a reliable online label supplier to find out how you can talk big with custom printed labels exclusively designed and created for you!

Advantages of using inventory control labels

Monday, October 15th, 2012

For any  business inventory management is very important. Which maker your organization immensely profitable. With effective inventory management, organizations can make a significant difference in their revenues by minimizing costs. If your inventory is managed properly, there is very less chance of loss due to theft or other factors and this can directly lead to higher returns on investment that made in your business. Logistics and supply chain managers’ main objective is to keep a close check on inventory.

Important of organizing  inventory:

Inventory in a any business organization mainly consists of a list of goods and material available in stock. All these goods required to be tagged in order to know their status and to keep a relevant check on their availability. It is very important that your company has neither too much nor too little inventory. Your customer satisfaction percentage also depends on your inventory management.

The crucial role played by Inventory Control Labels:

Pre printed Inventory control  labels are tags and stickers, that are fixed or pasted on the stock items for monitoring and tracking purpose. The inventory control labels also give information about the status of the product  available in the supply chain. You can very accurately track your inventory during the manufacturing process through information on inventory control  labels. Also properly marked inventory asset labels enable your company to avoid shipping and transportation slips.

Various  kinds of type of inventory labels:

This  pre-printed  labels are really great benefit to any company because it saves the time of the company . Some of the popular inventory control pre printed labels are

  • OK to use: This label is the use  of the product which is ready to use
  • Tested: if any food related product is there in the company’s inventory they can easily tag the box as they tested with the help of this label.
  • Reject label for the rejected stock of the company. Received label is also very useful because when want to tag that this product is received by the company.
  • And counted labels  also very useful for when you want to separate both counted and uncounted labels and many other inventory pre-.

And if you want to place your order online for  pre printed labels and various other inventory control  labels and shipping labels then just place your order at labelsonline.com a manufacturer  of products Laser/inkjet Labels, Various kinds of custom printed labels, Thermal Roll labels, scale labels and label templates.

Custom Labels And How They Are Supplied For Your Distinct Needs

Sunday, September 16th, 2012

It’s a great thing that the technological advancements of our times have presented us with more sensible and practical options, both in our personal and business needs. Take the case of custom labels as an example – in the past when we needed to have labels made, we had to comply with a minimum order of say, 10,000 or 50,000 labels per run to get label prices at a reasonable range. Nowadays however, you can have custom printed labels made in short, medium or long run quantities without really worrying about pricing!

Custom label providers these days make it easy for you to get what you need with a wide array of label products that will suit your particular application. With the advent of digital printing, you can have custom labels made even if you just need a few hundred for wedding giveaways, a homemade product you wish to test out in the market or to use as gift labels for the holidays.

You can choose from different label types when you need to have custom labels made for a specific purpose. The two main types of labels are laser and inkjet labels and from these two options, you can select labels in different shapes such as circle labels, round corner labels or square corner labels. You also have a wide range of face materials to choose from – apart from paper labels, there are vinyl labels, clear labels and fluorescent or foil laser labels which are popular label options for a wide range of products these days.

Custom labels are usually supplied in different forms depending on your requirements. So whether you work on your own or employ staff personnel or specialized equipment to do product labeling, different presentations are available to ensure you can use your custom labels as intended.

Roll Labels

Custom labels can be supplied in rolls with die gaps in between them. Roll labels are quite convenient to use, whether you’re applying labels by hand or machine. You’ll just have to roll out and tear off the number of labels you need and keep the rest in storage. That way, your labels are not exposed to elements like dust, moisture or heat. Roll labels are the ideal option if you need labels by the thousands.

Individually Cut Labels

If you’ll be using labels for a special event or to promote a short running campaign, single labels that are individually cut will be your best choice. You can order the required number you need and a custom label supplier delivers these in bundles so they’ll be easier to distribute around.

Sheet Labels

Sheet labels are recommended for corporate or office in-house use, particularly when labels need to service sections of variable information. You can ask a custom label supplier to manufacture specific sheet sizes with labels of any shape.

Importance of Labels

Tuesday, August 28th, 2012

Label is very useful in our daily life like when we go to any store the first thing we notice on that product is a label and information regarding that product particular product like what is price of that product? What is the expiry date of that product? And, many other various other thing we see on that label. For example, when we buy a simple bottle of packaged drinking water we see a label like amount of water it contains how many days it’s safe to drink that water or not and so many other useful information that we see on label.

Great completion for business:

These days competition among businesses competitors has increased fast even small business owner and big corporate company needs quick business promotion solutions. Laser labels help in a big way to clinch your business identity rapidly in the market. They are high quality products that suit to your business needs compatibly as well as cheaply.

People not give importance to label:

Despite the fact that people think that labels are not very important and are not so significant enough to deal with. However, reality is that a label has a lot of substance and very important thing on any product. Earlier times labels used primarily because they can make a great visual impact on the consumer and also label determines what kind of impression the product will have on a customer.

How label prepared earlier:

Before the arrival of computers, label preparing was a full- time-job and that was handled by one person in a company. However, this process was considered so boring and tiring. Similarly, until the internet world is not functional, people used to spend a lot of time in preparing labels on their computers.

However, with computers and the internet both really become part and partial of our life the whole process of labeling has become very simple. For example, the labeling process would begin with the producer or reseller placing an order for customizable laser labels on the internet. When the laser labels come to the producer or reseller, they are put that labels into the laser printer so that the content can be printed easily on them. And, after that, they are simply pasted on the products with using their own adhesive.

Not only laser labels you can find various custom printed labels, Ink jet labels and lots of other types of label from many online websites by selecting criteria like different shape of labels, various size labels, vivid type of label’s category and you can select them by its use as well. For more detail check online websites.

Custom Printed Labels – Power Behind A Small Piece Of Paper

Thursday, August 2nd, 2012

Printed labels were once used simply to ship out packages in the olden days. Nowadays however, custom printed labels have found many uses both across industries and in the home.

Households and small offices make use of laser and inkjet labels to print file labels, folder tabs or name tags. These labels come in monochrome or color label sheets or rolls and are perfect for organizing home and small office files. They are suited for light to medium use although you can purchase variants that are suited for heavy-duty applications.

Marketing Your Product With Custom Labels

Many businesses these days make use of custom labels to promote their products and push their brand. Product labels go through an extensive research and design process and serve a major purpose – to capture consumer attention, get the product off the shelf and create a following through brand loyalty and repeat purchase.

Wine, Beer & Water Bottle Labels

Wine bottle labels are among the most popular custom labels being used these days. Wine makers themselves bottle their brand using wine labels that tell their own stories about wine-making. Likewise, personalized wine labels are widely used for wedding or anniversary wine giveaways and have, in fact, become one of the hottest selling items in wedding stores and among event planners.

Then there are water bottle labels and beer labels that are manufactured to withstand varying temperature ranges. Water bottles make use of clear labels made from polypropylene films for an ultra-transparent look to enhance the purity of the product. Beer bottles on the other hand use labels that are highly scratch resistant. The resistance is generated through a process called over lamination. Similarly, metallic labels are also very popular among beer bottles to exude a frosty appearance that appeals to the senses.

Health, Pharmacy  & Beauty Product Labels

Health and beauty products also make use of custom labels which are resistant to chemicals, oil and water. Pharmacy labels are also widely used in drugstores. You will also see labels on industrial chemicals and agricultural products, mostly to serve as warnings or words of caution to handlers regarding any hazardous components.

Retail Business Labels

Retail businesses also use printed labels for their day-to-day operations. Most point-of-sale systems read barcodes printed on direct thermal labels or thermal transfer labels. Both label types work with thermal printers to transfer heat onto the label.

Thermal transfer labels are used with thermal transfer printers that make use of a heated ribbon to generate more durable images. Direct thermal labels on the other hand, are printed without your usual printer ribbon; instead, the labels come with a special heat-activated layer which generates a printed image once heat from the printer head is applied. They are designed primarily for short term use and result to a lower per label cost. Thermal transfer and direct thermal labels are usually supplied in rolls or fan-fold sheets.

Custom labels have definitely gone a long way. From mundane pieces of paper used to mail out parcels and packages, they have now become a very powerful marketing tool that spells the difference between a product that stays on the shelf and one that ends up at the check-out counter!

Disclaimer

We do not sell Avery-Dennison Corp.® products and are not affiliated with Avery-Dennison Corp.® in any way. All product names, product numbers, trademarks and logos used here in are registered to their respective companies.

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