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The benefit of using direct thermal roll labels

Thursday, January 3rd, 2013

There are many types of labels that are used for a variety of purposes in day to day life. The primary purpose of using these kind of labels is to identify, tag, categorize and give accurate information about the product. The different types of labels have unique yet different characteristics and that is because of the different materials with which they were generated.

Two types of thermal labels:

There are mainly two types of thermal labels (1) The direct thermal roll labels (2) the thermal transfer roll labels. Both types of labels have a wide entirely different kind of uses.. The direct thermal label is made in a quite a simple manner. The words or image that is to be printed on the label are done by using a heating element that is shaped like the words or the images to be printed.

Advantage of direct thermal labels:

Direct thermal roll labels are the product of the direct thermal printing process. Unlike most other means of printing, the direct thermal strategy does not depend on any toner or ink.

Instead, a heated printhead is applied to label constructed of a specially treated type of paper. This paper really reacts very well with the precise printed to bring out images quickly and clearly.

Direct thermal roll labels bypass many of the expenses associated with other print techniques and do the perfect and much faster job than ink-based systems.Until today , thermal labels produced with this method have enjoyed word wide popularity.

So, many of those who like direct thermal labels work in a situation where labelling needs are relatively temporary on any given product or where they are certain the products will never experience a significant environment saves.

If you need relatively inexpensive thermal labels in a hurry, direct thermal printing may provide your perfect solution. However, It may not be the best means of handling some types of printing jobs, but still it handles quite well.

Direct thermal printing does require specially treated label stock and an appropriate label printing.

And this is how Pospaper.com bring a range of product for Direct Thermal Roll Labels – From shipping labels to product identification labeling, direct thermal labels are a one really most economic and cost effective way to meet your labeling requirements. Other important uses include labels for packaging, part bins, VHS taps, shelves, diskettes, and bar codes. And many of Direct Thermal Labels are compatible with mini printers.

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Customs Labels Have Gone A Long Way

Saturday, December 22nd, 2012

Custom labels were once used exclusively for shipping parcels and packages, but that isn’t the case anymore. Nowadays you’ll find labels in virtually every industry, owing to the fact that companies see labeling as an effective approach to organizing their businesses or marketing their brand or product.

The type of label most consumers are quite familiar with is the variable information printing (VIP) label. VIP labels are widely used in industry, retail and distribution for identification, monitoring, weighing, pricing and tracking purposes.

Unlike product labels that are usually produced in bulk, VIP labels are printed right before they are applied using either thermal printers or desktop printers. Commercial and industrial applications mostly work with POS printers using thermal roll labels while office applications rely on desktop equipment using inkjet and laser sheet labels.

Main end-use areas for VIP labels include small office and home office (SOHO) information labeling, logistic labeling as well as laboratory labeling. SOHO label applications include file and folder labels, name tags, record labels and CD/DVD labels. Logistic label applications on the other hand cover various forms of transport and shipping labels which are generally printed using monochrome or color laser printers. Blank and pre-printed labels made of special materials are mostly used for laboratory label applications.

Particularly in the manufacturing and retail sectors, labels may seem quite diverse. However, they are all designed to serve a common purpose – to sell a product. Millions of dollars are spent in research, design and production of custom labels that aim to capture consumer attention, generate sales and eventually create customer loyalty.

Among the most widely used labels are beverage labels and wine labels, both of which are designed to achieve an elaborate appearance and optimum performance in various temperature ranges. Bottled water brands for instance use clear polypropylene label films which are totally transparent to give a clean and pure look. The same type of labels is also quite popular when bottling vodka and gin.

Beer and wine bottlers on the other hand opt for matte or metallic labels to create more visual impact. These labels are produced using a technique of over lamination to attain scratch resistance and withstand above average handling in all stages of production and on the display shelves. A lot of these labels are treated for alkali resistance and wet strength so they are able to resist wrinkle or bubble formation and withstand temperature and humidity fluctuations.

Health and beauty products as well as industrial chemical products also use custom printed labels quite extensively. Labels used on these types of products are generally conformable and highly resistant to water and moisture as well as oil and chemical substances.

Labels have gone a long way from just being used to indicate addresses when shipping packages. They have become an effective marketing tool for producers and manufacturers across a wide range of industries.

Tags: blank label, custom labels, custom printed labels, dvd label, inkjet labels, laser labels, pre-printed labels, Thermal Roll Labels, wine labels
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Beyond Just The Name – The Different Functions of Product Labels

Wednesday, November 14th, 2012

Custom labels play a huge role in the manufacturing and retailing industries. Manufacturers must label their products while retailers extensively use thermal roll labels for pricing and inventory control in the business operations.

Labels are any type of written, electronic or graphic information used to communicate the important features and functions of a product to the end user. They may carry just the brand name or a great deal of information regarding the product.

Labels are typically incorporated into overall product packaging or may be employed separately for a distinct purpose. For instance, inventory control labels are used to indicate the completion of various procedures such as industry mandated testing or quality control inspections before products are shipped out to distributors and dealers. Similarly, different types of shipping labels are used to provide added information regarding special instructions or restrictions on certain types of cargo and packages.

Labels perform distinct functions so let’s take a look at the more common ones and learn what type of labels are best used for these specific purposes.

Brand Identification

The main function of labels is to identify a product or a brand. Different products use different types of labels. You can base your selection process on the label material to be used. Matte or kraft labels, for instance, go well with products that are targeted at the environmentally conscious end user. On the other hand, foil, gloss and freezer laser/inkjet labels work well with products that are exposed to varying temperature or climate conditions.

Product Description

Certain products need to deliver pertinent information to the end user. There are products that require manufacturers and producers to provide consumers information on who made the product, when and where it was made, what the contents comprise of, and how it is to be used safely. For this purpose, you can select labels by size or shape so you find the appropriate one for your product.

Product Use

Alternatively, labels are also classified according to use. Hence you can find wine and beer labels, medical product labels, CD/DVD labels, shipping labels as well as bar code labels.

Product Grading

Certain items, especially fresh food as well as paper products, are graded accordingly. That’s why you see these small, circle labels marked A, B, or C on fruits and other food products.

Product Promotion

You can make use of attractive, custom-printed labels to make your product stand above the competition or to bring to the attention of consumers a particular limited time promotion you’re having on your product. Discounts, special offers and bargains may be conveyed to the end user using this type of label which can be tailored for your distinct purpose.

Tags: blank label, custom labels, custom printed labels, dvd label, inkjet labels, Inventory control labels, laser labels, wine labels
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Talk BIG With Custom-Printed Labels

Sunday, October 21st, 2012

The key to success in the retail business lies in brand awareness and custom labels could play a significant role in the process. Big businesses may put on multi-million dollar product launches and awareness campaigns, but if you’re a small player in the field, there are innovative tactics you can use to let your potential customers know you exist.

Custom printed labels are a good way to get your message across in case you don’t have the budget to stage full-blown promotional blitzes to push your brand. All things considered, it boils down to one basic truth – it’s still a love at first sight thing when it comes to making a product stand out over the rest. Visual impact rules and products with attractive labels get picked out first from supermarket racks or department store shelves.

Promoting Your Merchandise with Custom Printed Labels

It is basic to human nature to approach that which attracts you and the multi-billion dollar packaging industry has taken advantage of this basic human folly. Companies spend a significant portion of their budget on product packaging alone to get their merchandise rising above the competition. It’s fortunate for small business owners these days that laser/inkjet labels are widely available and any business can get its brand name across using these very powerful marketing tools.

Because the market is currently overflowing with competition, of course you’d want to make a lasting impression in the consumer market. You can use custom printed labels for new product introductions and promotional offers or to stimulate sales and cross market other related merchandise.

Reinventing Products with Custom Labels

To keep abreast with developing market trends, most businesses find it vital to make occasional changes in the labeling of their products. You can totally reinvent your merchandise by simply changing the labels to create a new look. Custom labels can help to add that swagger and draw renewed attention to your product. A simple alteration on the color, background or fonts would most often do the job.

As of late, the discriminating consumer seems to have developed a liking for merchandise that exudes a tasteful and astute character. With commercially produced items flooding the market these days, those with more discerning tastes have actually set their eyes on personalized goods that are not mass-produced or are available in limited runs. You can tickle the senses of this particular client base by using custom labels to serve this distinct purpose.

Cross-Selling using Customized Labels

Another approach you can use to get your product ahead of the competition is to use custom printed labels to cross sell other merchandise. For instance, you can explore the possibility of sticking promotional labels on your products during peak sales periods. The holiday season is less than a couple of months away so you can seize the opportunity by enhancing related products with captivating seasonal promo labels that cross sell other items.

You can get your product labels to do all the talking. Check it out with a reliable online label supplier to find out how you can talk big with custom printed labels exclusively designed and created for you!

Tags: custom labels, custom printed labels, inkjet labels, laser labels, laser printer labels, wine labels
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Custom and Pre-Printed Labels For Commercial and Industrial Applications

Sunday, October 7th, 2012

Virtually all products and many services in any market segment nowadays make use of some kind of label to serve their specific requirements. Apart from providing vital information, labels help organize and streamline operational procedures and significantly improve work cycles across a wide range of applications.

Shipping & Forwarding

Forwarding companies and courier services, for instance, work with all sorts of shipping labels that indicate special instructions which need to be observed when handling loads and cargo. If package contents are fragile or breakable, there are shipping labels used to alert handlers about taking extra care when handling these. Similarly, if certain shipments have to be delivered in the quickest time possible, load handlers can simply stick a label indicating the need for speed delivery so these can be sorted out and given the extra attention.

Manufacturing & Warehousing

Manufacturing plants and warehouses also employ a wide range of inventory control labels to manage daily tasks that take place in their particular work setting. Quality control labels are affixed to products which have passed or failed an inspection or a test and there are even those which provide spaces on where inspectors and quality controllers can affix their signatures and inspection dates for easy verification.

Commercial & Industrial Weighing

Scale labels are also widely used in food labeling and commercial or industrial weighing and it is common for the average shopper to see a digital scale label on fresh produce they purchase at a local supermarket. Meat, seafood, vegetable and fruit counters in supermarkets make use of digital scales that print out labels indicating a product code or a bar code, as well as price and weight information of the merchandise. State-of-the-art digital scales and scale labels make it easy for those manning the checkout counters to bill you for these items as they will simply need to scan these labels to print out your receipt.

Most digital scales these days use pressure sensitive labels made from thermal paper. Food labels and scale labels are subjected to a lot of handling and undergo additional abuse at home in the form of heat, moisture or freezing. Usually, there are particular types of scale labels recommended for a specific scale brand or model and these are widely available from online label suppliers or from the original equipment manufacturer. Scale labels are available in rolls which easily fit into these digital weighing scales.

You’ll find the largest selection of shipping labels, inventory control labels and scale labels both in stock label or custom label versions. Most industries make use of stock or p re-printed labels; however there are particular products or services that need to comply with industry and government regulations when supplying information on their labels, so businesses have the option of having custom labels printed for their specific needs.

Tags: custom labels, custom printed labels, direct thermal roll labels, pre-printed labels, scale labels, Shipping Labels
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Custom Labels And How They Are Supplied For Your Distinct Needs

Sunday, September 16th, 2012

It’s a great thing that the technological advancements of our times have presented us with more sensible and practical options, both in our personal and business needs. Take the case of custom labels as an example – in the past when we needed to have labels made, we had to comply with a minimum order of say, 10,000 or 50,000 labels per run to get label prices at a reasonable range. Nowadays however, you can have custom printed labels made in short, medium or long run quantities without really worrying about pricing!

Custom label providers these days make it easy for you to get what you need with a wide array of label products that will suit your particular application. With the advent of digital printing, you can have custom labels made even if you just need a few hundred for wedding giveaways, a homemade product you wish to test out in the market or to use as gift labels for the holidays.

You can choose from different label types when you need to have custom labels made for a specific purpose. The two main types of labels are laser and inkjet labels and from these two options, you can select labels in different shapes such as circle labels, round corner labels or square corner labels. You also have a wide range of face materials to choose from – apart from paper labels, there are vinyl labels, clear labels and fluorescent or foil laser labels which are popular label options for a wide range of products these days.

Custom labels are usually supplied in different forms depending on your requirements. So whether you work on your own or employ staff personnel or specialized equipment to do product labeling, different presentations are available to ensure you can use your custom labels as intended.

Roll Labels

Custom labels can be supplied in rolls with die gaps in between them. Roll labels are quite convenient to use, whether you’re applying labels by hand or machine. You’ll just have to roll out and tear off the number of labels you need and keep the rest in storage. That way, your labels are not exposed to elements like dust, moisture or heat. Roll labels are the ideal option if you need labels by the thousands.

Individually Cut Labels

If you’ll be using labels for a special event or to promote a short running campaign, single labels that are individually cut will be your best choice. You can order the required number you need and a custom label supplier delivers these in bundles so they’ll be easier to distribute around.

Sheet Labels

Sheet labels are recommended for corporate or office in-house use, particularly when labels need to service sections of variable information. You can ask a custom label supplier to manufacture specific sheet sizes with labels of any shape.

Tags: Circle labels, custom printed labels, Direct Thermal & Thermal Transfer Roll Labels, inkjet labels, laser labels, printed labels
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Custom Printed Labels – Power Behind A Small Piece Of Paper

Thursday, August 2nd, 2012

Printed labels were once used simply to ship out packages in the olden days. Nowadays however, custom printed labels have found many uses both across industries and in the home.

Households and small offices make use of laser and inkjet labels to print file labels, folder tabs or name tags. These labels come in monochrome or color label sheets or rolls and are perfect for organizing home and small office files. They are suited for light to medium use although you can purchase variants that are suited for heavy-duty applications.

Marketing Your Product With Custom Labels

Many businesses these days make use of custom labels to promote their products and push their brand. Product labels go through an extensive research and design process and serve a major purpose – to capture consumer attention, get the product off the shelf and create a following through brand loyalty and repeat purchase.

Wine, Beer & Water Bottle Labels

Wine bottle labels are among the most popular custom labels being used these days. Wine makers themselves bottle their brand using wine labels that tell their own stories about wine-making. Likewise, personalized wine labels are widely used for wedding or anniversary wine giveaways and have, in fact, become one of the hottest selling items in wedding stores and among event planners.

Then there are water bottle labels and beer labels that are manufactured to withstand varying temperature ranges. Water bottles make use of clear labels made from polypropylene films for an ultra-transparent look to enhance the purity of the product. Beer bottles on the other hand use labels that are highly scratch resistant. The resistance is generated through a process called over lamination. Similarly, metallic labels are also very popular among beer bottles to exude a frosty appearance that appeals to the senses.

Health, Pharmacy & Beauty Product Labels

Health and beauty products also make use of custom labels which are resistant to chemicals, oil and water. Pharmacy labels are also widely used in drugstores. You will also see labels on industrial chemicals and agricultural products, mostly to serve as warnings or words of caution to handlers regarding any hazardous components.

Retail Business Labels

Retail businesses also use printed labels for their day-to-day operations. Most point-of-sale systems read barcodes printed on direct thermal labels or thermal transfer labels. Both label types work with thermal printers to transfer heat onto the label.

Thermal transfer labels are used with thermal transfer printers that make use of a heated ribbon to generate more durable images. Direct thermal labels on the other hand, are printed without your usual printer ribbon; instead, the labels come with a special heat-activated layer which generates a printed image once heat from the printer head is applied. They are designed primarily for short term use and result to a lower per label cost. Thermal transfer and direct thermal labels are usually supplied in rolls or fan-fold sheets.

Custom labels have definitely gone a long way. From mundane pieces of paper used to mail out parcels and packages, they have now become a very powerful marketing tool that spells the difference between a product that stays on the shelf and one that ends up at the check-out counter!

Tags: custom labels, custom printed labels, Direct Thermal & Thermal Transfer Roll Labels, direct thermal roll labels, inkjet labels, laser labels, printed labels, roll labels
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Direct Thermal Labels: Latest Technology to Be Preferred For Printers

Wednesday, July 18th, 2012

In the present world, while doing business, you need to make use of the advanced technologies for positioning at the top. From small to big industries, they use the thermal label for its adaptability with several forms of thermal printers. One of the main benefits of such forms of labels is the reduction in costs. The technology of direct thermal is being used in the thermal labels, nowadays. Further, the price of direct thermal labels can be decreased more with utilization of the cheaper methods while printing.

Classification of the direct thermal labels:

The thermal labels can be classified into the following forms:

Direct thermal labels: These forms of labels are generally used to make the labels of addresses, labels of consignments and all forms of temporal applications. They come in several sizes and colours as well. These forms of labels are used in the form of printing in which ribbons are not essential.

Synthetic materials are being used in preparing the direct thermal labels. These forms of labels are also available in the form of adhesives that can be removed. The presence of such adhesives permits you to complete the required thing and afterwards abolish it as and when needed.

Standard thermal labels: While using such forms of labels, you are required to use the ribbons. The images that are being received by such forms of labels stay for a longer period.

Advantages of the direct thermal labels:

Following are the advantages of the thermal labels:-

They are able to print the labels in an individual format other than the batch format.
They can print the labels at a faster rate and that also perfectly.
Different forms of data are also managed by it carefully without compromising on quality or on speed as well.

Disadvantages of the thermal labels:

The disadvantages of the thermal labels are as enumerated below:-

The thermal labels are only used for a shorter period as they begin to fade after few months or in one year.
The printer of thermal labels come quite expensive rather than other forms of printers.
It also needs to be taken care of that the thermal labels are being kept away from the sunlight as well as the fumes of chemical so that they do not get affected.

However, many companies all over the world are making use of direct thermal labels and most of them are quite successful.

Tags: address labels, custom printed labels, direct thermal labels, laser labels, laser printer labels
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Marketing Potentials Of Custom Labels – 3 Key Points To Consider

Sunday, May 20th, 2012

Product labels have more power in them than meets the eye. Of course, their primary purpose is to distinguish your merchandise from the rest in its class; similarly, labels are used to indicate essential information about your product. Labels play a huge role on how your final product will look, but there are intrinsic functions which can be worked at to get the most out of your product labels.

As we specifically focus on custom labels, it is vital to note that they have specific marketing advantages which most businesses bring into context when designing product labels. From a marketing perspective, a simple custom label is able to achieve even the corporate goals of a company with a blend of design, presentation and content.

Let us look into the 3 key points that should be considered when designing custom labels for marketing purposes:

Building Your Image

Image influences perception in the first 5 seconds. You’re not aware of it, but your mind goes through some processes the moment you set your eyes on a certain image, brand or logo. You make assumptions, initial judgments and impressions in that short a time.

Custom labels are able to build your image and brand through its overall concept and design. Color and layout will play a huge role on the message you want to get across and many companies invest a lot of their time and resources into designing labels that build a distinct image for their products or services.

Customized Marketing

Marketing is such a wide concept that most people have a misconception that this is a thing for the big players alone. But even small businesses can make use of custom printed labels to effectively market their products and give them the edge over the competition. You can take advantage of a predilection that a lot of people have for personalized marketing and use custom labels to create a sense of partiality to your product.

Influencing Decision-Making Processes

It is a fact that apart from the quality of a product, buying decisions are influenced by the perception a potential customer has regarding your merchandise. For instance, you are likely to choose light bulbs that have eco-labels included in the packaging or a washing machine that comes with the EU energy rating label. Similarly, you’d most likely choose a beauty product with a label that says, “No animals were harmed in the manufacture of this product” if you’re an advocate against animal cruelty.

Custom labels can influence consumer attitude and behavior, and ultimately, consumer buying decisions. When creating your custom labels, consider what impact your product will have on the social status of your end user and how it can enhance consumer personality.

A reliable custom label supplier will offer you a range of custom labels, and also laser and inkjet labels, thermal roll labels and pre-printed labels.

Tags: custom labels, custom printed labels, labels, pre-printed labels, printed labels, Thermal Roll Labels
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The Sheer Marketing Power Of Custom Labels

Sunday, April 22nd, 2012

Just imagine how things will be if all items on the grocery store shelves didn’t have their own printed labels. Now how would you go about knowing which particular products to choose? While it may be true for the most part that you really can’t judge a book by its cover, that’s exactly what people do when they’re out shopping for stuff. There’s not much time to pore over every feature and detail of a product, so the average consumer will take a quick look at the label and make a decision to buy from there.

Custom Labels Create The First Impression

Well-designed, custom labels that include all the essential elements can make a particular product stand above the competition. Big businesses invest a considerable amount into the design of their product labels, based on customer expectations as well as information generated from market research. The same rules ought to apply even to small businesses, so custom label printing should form a considerable part of their marketing efforts.

When creating custom labels, coming up with a stand-out design could be the first major step – this is what will get customers looking at your product ahead of the rest. Equal importance must also be given to all the other information that must be included as customers will go on to read what’s inside your product. There should always be a perfect balance between your design and the information you include as these are the two main components that affect buyer decisions.

Custom Printed Labels For Small Businesses

If you’re running a small business, most likely you are working on a tight budget and do not have the resources like those big guys do. But that doesn’t mean you have to take the back seat when it comes to pushing and marketing your product or service.

Small businesses normally produce their merchandise in limited quantities. Packaging and labeling are usually done by a handful of workers so the best option would be sticker type labels that can easily be placed on a wide range of items. Custom stickers can be ordered in small quantities from an online custom label printing service. These label printing companies also offer design services for an added minimal fee so you get design ideas from the experts who know what it takes to create eye catching custom printed labels.

Custom Label Printing Companies

These label printing companies are your best bet when you’re looking to print custom labels for your small business. You get the flexibility to tailor your needs to your working budget; likewise, custom label printing companies offer a more personal level of service to make the whole process easier for you. You can even get online custom label quotes in just a few seconds!

LabelsOnline.com provides you with an all-in-one solution for all your label printing needs at your fingertips. Give your business that extra kick with eye-catching custom labels that will surely get heads turning!

Tags: custom printed labels, laser labels, printed labels, thermal transfer labels, Thermal Transfer Roll Labels, Transfer Roll Labels
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