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Archive for August, 2012

Importance of Labels

Tuesday, August 28th, 2012

Label is very useful in our daily life like when we go to any store the first thing we notice on that product is a label and information regarding that product particular product like what is price of that product? What is the expiry date of that product? And, many other various other thing we see on that label. For example, when we buy a simple bottle of packaged drinking water we see a label like amount of water it contains how many days it’s safe to drink that water or not and so many other useful information that we see on label.

Great completion for business:

These days competition among businesses competitors has increased fast even small business owner and big corporate company needs quick business promotion solutions. Laser labels help in a big way to clinch your business identity rapidly in the market. They are high quality products that suit to your business needs compatibly as well as cheaply.

People not give importance to label:

Despite the fact that people think that labels are not very important and are not so significant enough to deal with. However, reality is that a label has a lot of substance and very important thing on any product. Earlier times labels used primarily because they can make a great visual impact on the consumer and also label determines what kind of impression the product will have on a customer.

How label prepared earlier:

Before the arrival of computers, label preparing was a full- time-job and that was handled by one person in a company. However, this process was considered so boring and tiring. Similarly, until the internet world is not functional, people used to spend a lot of time in preparing labels on their computers.

However, with computers and the internet both really become part and partial of our life the whole process of labeling has become very simple. For example, the labeling process would begin with the producer or reseller placing an order for customizable laser labels on the internet. When the laser labels come to the producer or reseller, they are put that labels into the laser printer so that the content can be printed easily on them. And, after that, they are simply pasted on the products with using their own adhesive.

Not only laser labels you can find various custom printed labels, Ink jet labels and lots of other types of label from many online websites by selecting criteria like different shape of labels, various size labels, vivid type of label’s category and you can select them by its use as well. For more detail check online websites.

Custom Printed Labels – Power Behind A Small Piece Of Paper

Thursday, August 2nd, 2012

Printed labels were once used simply to ship out packages in the olden days. Nowadays however, custom printed labels have found many uses both across industries and in the home.

Households and small offices make use of laser and inkjet labels to print file labels, folder tabs or name tags. These labels come in monochrome or color label sheets or rolls and are perfect for organizing home and small office files. They are suited for light to medium use although you can purchase variants that are suited for heavy-duty applications.

Marketing Your Product With Custom Labels

Many businesses these days make use of custom labels to promote their products and push their brand. Product labels go through an extensive research and design process and serve a major purpose – to capture consumer attention, get the product off the shelf and create a following through brand loyalty and repeat purchase.

Wine, Beer & Water Bottle Labels

Wine bottle labels are among the most popular custom labels being used these days. Wine makers themselves bottle their brand using wine labels that tell their own stories about wine-making. Likewise, personalized wine labels are widely used for wedding or anniversary wine giveaways and have, in fact, become one of the hottest selling items in wedding stores and among event planners.

Then there are water bottle labels and beer labels that are manufactured to withstand varying temperature ranges. Water bottles make use of clear labels made from polypropylene films for an ultra-transparent look to enhance the purity of the product. Beer bottles on the other hand use labels that are highly scratch resistant. The resistance is generated through a process called over lamination. Similarly, metallic labels are also very popular among beer bottles to exude a frosty appearance that appeals to the senses.

Health, Pharmacy  & Beauty Product Labels

Health and beauty products also make use of custom labels which are resistant to chemicals, oil and water. Pharmacy labels are also widely used in drugstores. You will also see labels on industrial chemicals and agricultural products, mostly to serve as warnings or words of caution to handlers regarding any hazardous components.

Retail Business Labels

Retail businesses also use printed labels for their day-to-day operations. Most point-of-sale systems read barcodes printed on direct thermal labels or thermal transfer labels. Both label types work with thermal printers to transfer heat onto the label.

Thermal transfer labels are used with thermal transfer printers that make use of a heated ribbon to generate more durable images. Direct thermal labels on the other hand, are printed without your usual printer ribbon; instead, the labels come with a special heat-activated layer which generates a printed image once heat from the printer head is applied. They are designed primarily for short term use and result to a lower per label cost. Thermal transfer and direct thermal labels are usually supplied in rolls or fan-fold sheets.

Custom labels have definitely gone a long way. From mundane pieces of paper used to mail out parcels and packages, they have now become a very powerful marketing tool that spells the difference between a product that stays on the shelf and one that ends up at the check-out counter!

Disclaimer

We do not sell Avery-Dennison Corp.® products and are not affiliated with Avery-Dennison Corp.® in any way. All product names, product numbers, trademarks and logos used here in are registered to their respective companies.

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