Printed labels were once used simply to ship out packages in the olden days. Nowadays however, custom printed labels have found many uses both across industries and in the home.
Households and small offices make use of laser and inkjet labels to print file labels, folder tabs or name tags. These labels come in monochrome or color label sheets or rolls and are perfect for organizing home and small office files. They are suited for light to medium use although you can purchase variants that are suited for heavy-duty applications.
Marketing Your Product With Custom Labels
Many businesses these days make use of custom labels to promote their products and push their brand. Product labels go through an extensive research and design process and serve a major purpose – to capture consumer attention, get the product off the shelf and create a following through brand loyalty and repeat purchase.
Wine, Beer & Water Bottle Labels
Wine bottle labels are among the most popular custom labels being used these days. Wine makers themselves bottle their brand using wine labels that tell their own stories about wine-making. Likewise, personalized wine labels are widely used for wedding or anniversary wine giveaways and have, in fact, become one of the hottest selling items in wedding stores and among event planners.
Then there are water bottle labels and beer labels that are manufactured to withstand varying temperature ranges. Water bottles make use of clear labels made from polypropylene films for an ultra-transparent look to enhance the purity of the product. Beer bottles on the other hand use labels that are highly scratch resistant. The resistance is generated through a process called over lamination. Similarly, metallic labels are also very popular among beer bottles to exude a frosty appearance that appeals to the senses.
Health, Pharmacy & Beauty Product Labels
Health and beauty products also make use of custom labels which are resistant to chemicals, oil and water. Pharmacy labels are also widely used in drugstores. You will also see labels on industrial chemicals and agricultural products, mostly to serve as warnings or words of caution to handlers regarding any hazardous components.
Retail Business Labels
Retail businesses also use printed labels for their day-to-day operations. Most point-of-sale systems read barcodes printed on direct thermal labels or thermal transfer labels. Both label types work with thermal printers to transfer heat onto the label.
Thermal transfer labels are used with thermal transfer printers that make use of a heated ribbon to generate more durable images. Direct thermal labels on the other hand, are printed without your usual printer ribbon; instead, the labels come with a special heat-activated layer which generates a printed image once heat from the printer head is applied. They are designed primarily for short term use and result to a lower per label cost. Thermal transfer and direct thermal labels are usually supplied in rolls or fan-fold sheets.
Custom labels have definitely gone a long way. From mundane pieces of paper used to mail out parcels and packages, they have now become a very powerful marketing tool that spells the difference between a product that stays on the shelf and one that ends up at the check-out counter!
Tags: custom labels, custom printed labels, Direct Thermal & Thermal Transfer Roll Labels, direct thermal roll labels, inkjet labels, laser labels, printed labels, roll labels
