When making or ordering custom labels for your products, services or even just for just a special event you’ll be celebrating, there are actually no hard and fast rules to follow. Except for certain products that have to comply with specific labeling guidelines provided by the law, you have all the liberty to choose from various shapes, sizes, and colors of blank labels.
Needless to say, you still have to make sure that your label attains some visual appeal so that potential end users get to pick your product from the shelf. Similarly, when making personalized inkjet or laser labels for your special event, visual appeal plays an important role in enticing your guests to confirm their attendance.
Visual appeal defined
Visual appeal refers to a particular quality that elicits a strong interest or desire in someone or something. A person or an object may not necessarily be all that perfect, but it may have a certain level of attractiveness that can cause heads to turn. Often, visual appeal is the result of a play of different factors working together to paint a pretty picture.
“Eye candy” is a common slang term that best describes techniques or effects used to create visual appeal and draw mass attention to something. Like candy, the end result is something eye-catching and potentially addictive. And almost always, color plays an extremely important role on how visual appeal works to capture and sustain the attention of a wider audience.
Let’s take a look at how the simple choice of colors for custom-printed labels can help you come up with attractive and compelling labels for your products, services or special events.
What is it about the color of your label?
Ever wondered why McDonald’s, In-n-Out and Pizza Hut predominantly use red and yellow for their logos and brands? Well, it isn’t by accident that logo designers for these three leading fast food chains chose the two particular colors. This is the end result of extensive research conducted on the psychology of colors and how it elicits certain responses and reactions from human subjects.
Red, yellow, and the blending of the two to produce orange are generally colors that excite the senses. Red has been proven to capture attention, stimulate appetite and even trigger hunger. On the other hand, yellow fosters feelings of happiness and amiability. A combination of the two creates this visual-gustatory interaction that targets the specific market of these fast food businesses – people who are looking for fast and friendly food service.
In contrast, the colors blue, green and purple create just the opposite. These three hues are generally known as calming colors, which explains why you’ll see most of these colors used on health and beauty products that are formulated to pamper and relax you.
The language of color
Color is a language that communicates faster than words, shapes or graphics ever will. They work directly on our feelings and emotions so start off by knowing your market and identifying what appeals to them in order to generate a positive response from your target audience. Afterwards, check out your custom label options with a reliable online label supplier.
