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Customs Labels Have Gone A Long Way

Saturday, December 22nd, 2012

Custom labels were once used exclusively for shipping parcels and packages, but that isn’t the case anymore. Nowadays you’ll find labels in virtually every industry, owing to the fact that companies see labeling as an effective approach to organizing their businesses or marketing their brand or product.

The type of label most consumers are quite familiar with is the variable information printing (VIP) label. VIP labels are widely used in industry, retail and distribution for identification, monitoring, weighing, pricing and tracking purposes.

Unlike product labels that are usually produced in bulk, VIP labels are printed right before they are applied using either thermal printers or desktop printers. Commercial and industrial applications mostly work with POS printers using thermal roll labels while office applications rely on desktop equipment using inkjet and laser sheet labels.

Main end-use areas for VIP labels include small office and home office (SOHO) information labeling, logistic labeling as well as laboratory labeling. SOHO label applications include file and folder labels, name tags, record labels and CD/DVD labels.  Logistic label applications on the other hand cover various forms of transport and shipping labels which are generally printed using monochrome or color laser printers. Blank and pre-printed labels made of special materials are mostly used for laboratory label applications.

Particularly in the manufacturing and retail sectors, labels may seem quite diverse. However, they are all designed to serve a common purpose – to sell a product. Millions of dollars are spent in research, design and production of custom labels that aim to capture consumer attention, generate sales and eventually create customer loyalty.

Among the most widely used labels are beverage labels and wine labels, both of which are designed to achieve an elaborate appearance and optimum performance in various temperature ranges. Bottled water brands for instance use clear polypropylene label films which are totally transparent to give a clean and pure look. The same type of labels is also quite popular when bottling vodka and gin.

Beer and wine bottlers on the other hand opt for matte or metallic labels to create more visual impact. These labels are produced using a technique of over lamination to attain scratch resistance and withstand above average handling in all stages of production and on the display shelves. A lot of these labels are treated for alkali resistance and wet strength so they are able to resist wrinkle or bubble formation and withstand temperature and humidity fluctuations.

Health and beauty products as well as industrial chemical products also use custom printed labels quite extensively. Labels used on these types of products are generally conformable and highly resistant to water and moisture as well as oil and chemical substances.

Labels have gone a long way from just being used to indicate addresses when shipping packages. They have become an effective marketing tool for producers and manufacturers across a wide range of industries.

Beyond Just The Name – The Different Functions of Product Labels

Wednesday, November 14th, 2012

Custom labels play a huge role in the manufacturing and retailing industries.  Manufacturers must label their products while retailers extensively use thermal roll labels for pricing and inventory control in the business operations.

Labels are any type of written, electronic or graphic information used to communicate the important features and functions of a product to the end user. They may carry just the brand name or a great deal of information regarding the product.

Labels are typically incorporated into overall product packaging or may be employed separately for a distinct purpose. For instance, inventory control labels are used to indicate the completion of various procedures such as industry mandated testing or quality control inspections before products are shipped out to distributors and dealers. Similarly, different types of shipping labels are used to provide added information regarding special instructions or restrictions on certain types of cargo and packages.

Labels perform distinct functions so let’s take a look at the more common ones and learn what type of labels are best used for these specific purposes.

Brand Identification

The main function of labels is to identify a product or a brand. Different products use different types of labels. You can base your selection process on the label material to be used.  Matte or kraft labels, for instance, go well with products that are targeted at the environmentally conscious end user. On the other hand, foil, gloss and freezer laser/inkjet labels work well with products that are exposed to varying temperature or climate conditions.

Product Description

Certain products need to deliver pertinent information to the end user. There are products that require manufacturers and producers to provide consumers information on who made the product, when and where it was made, what the contents comprise of, and how it is to be used safely. For this purpose, you can select labels by size or shape so you find the appropriate one for your product.

Product Use

Alternatively, labels are also classified according to use. Hence you can find wine and beer labels, medical product labels, CD/DVD labels, shipping labels as well as bar code labels.

Product Grading

Certain items, especially fresh food as well as paper products, are graded accordingly. That’s why you see these small, circle labels marked A, B, or C on fruits and other food products.

Product Promotion

You can make use of attractive, custom-printed labels to make your product stand above the competition or to bring to the attention of consumers a particular limited time promotion you’re having on your product. Discounts, special offers and bargains may be conveyed to the end user using this type of label which can be tailored for your distinct purpose.

Custom Labels For Use In The Home

Sunday, July 1st, 2012

Custom labels can be used across an extensive range of applications, particularly for purposes relating to your business, personal or home affairs. Custom labels are widely used on different products and merchandise and you’ll see lots of  labels made for food items, cosmetics and beauty products, wine and water bottles, and a lot more.

Using a complete array of color themes, images and graphics, custom printed labels can be used to differentiate your product or merchandise in order to make it stand above the competition. A well planned and designed label can catch a customer’s eye – it can make all the difference in getting your product off the shelf and into the cart.

There are many other practical uses of custom labels beside product identification, so let’s take a look at the more popular ones.

Custom Labels to Send Your Mails

Address labels are among the more popular custom printed labels used nowadays. Address labels save you the time and effort of having to write your return address each and every time you ship out a package or send out mail.

As an alternative to having your address directly printed onto envelopes, custom-made address labels give you the flexibility to affix them on various envelope sizes, parcels, packages or even mailing boxes.

Custom Labels to Categorize Personal Files

You will also put blank labels or custom labels to good use when organizing your paperwork at home. Laser/inkjet labels work well with home printers and you can print out colored labels to categorize personal files such as tax documents, family history records, bank statements, utility and credit card bills.

By using custom labels to segregate your records, you can establish an efficient system for record keeping and filing.

Custom Labels to Organize Your Home

Homeowners will also find labels a big help when organizing things in their home. The kitchen and you pantry can be better organized when you use labels to indicate where items should be placed. Printed labels on shelves and drawers in your pantry will help you locate stuff you might need to search through on occasion.

Labels on canisters, food keepers and bins that look pretty much alike will allow you to identify their contents. You can purchase pre-printed labels or use blank labels to print labels for cereals, coffee, milk, tea, pasta, and the like.

If you’re in the habit of keeping audio and video files in your home entertainment center, you can also purchase CD/DVD labels which are available in both laser and inkjet versions.  They also make great gift ideas or giveaways for special occasions like weddings, anniversaries, birthdays and special milestones.

Circle Labels for Just About Any Need

Wednesday, November 24th, 2010

If you require labels for just about any purpose or need, then I would probably recommend circle labels. These labels are just about perfect for any purpose and can be useful anytime. There’s no need to go and hunt for a label when you need one. Simply buy a pack of round labels or circle labels and keep them at home. They’re useful for any purpose such as labeling food stock, bottles, CD’s and DVDs, marking addresses, and a variety of other creative uses.

So, circle labels a great addition to your stationery. You can go about labeling your books or magazines or even your pencil box. You can write your name on it or even draw something cute on it.  Nowadays, these labels are not expensive to buy. Most companies manufacture them in various sizes and they’re easily available at your nearest corner or stationery store.

Just ask the store clerk for circle labels and you’ll find your self choosing between various sizes and colors. Of course, there are plain circle labels as well, but in case you need fancy circle labels, you can find them too on the internet or at your nearest brick and mortar stationery store.

Nowadays, it has become very popular to keep round labels at home or in the office for a variety of uses. If you need circle labels in the office, then you can find them useful for a potentially large number of uses. You can use them for memos, labeling files, stationery, books, office projects, and for so many other uses. These labels are cheap, so you can buy them in plenty and use them later.

They are best to let your imagination run free. These labels are also great as food labels or even as candle labels. They also can be used for scrapbooking, school projects, creating name badges, or for custom projects. What’s best, most of these labels are available as sheets that can be easily fed through your laser or inkjet printer. These labels are usually smudge-proof and jam free so using them should not be a messy job.

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