Why do businesses engaged in the manufacture and distribution of consumer goods put a lot of effort into coming up with the best custom labels? Well, just like all other businesses, there’s one simple reason for this – to generate sales and increase profit.
Imagine all the competition you have to put up with when introducing a new brand into the market. Unless the product you’re bringing in is like “an oasis in the desert”, you have to think of ways to make your brand stand out and rise above the rest.
Brand Identification
When you do your shopping for instance, what helps you locate a particular brand of soap or toothpaste amidst the dozen other brands available? Well, it’s the label actually. Product labels primarily help with brand identification and this is the reason why companies hire the best design and marketing experts to come up with attractive packaging labels for their merchandise.
Labels make it easy for customers to identify your brand and this is where color and design play a big role in product recall. Without really needing to read through a label, customers are able to recognize and locate your brand just by looking at the mix of design and colors.
Modern-Day Label Printing
It’s a good thing that technology has made it possible for virtually anyone to explore the endless possibilities of label designs for all types of merchandise. Nowadays, you need not be one of the bigger players in the retail market just to get your products on store racks and shelves. If you need just a few hundreds of these product labels, you can have custom-printed labels made by an online label supplier and have the same delivered to your doorstep. Depending on the type of product you’ll be using these labels for, you can choose between inkjet and laser labels which both work equally well with different design concepts.
Online label suppliers also make available labels in all shapes, sizes and materials to go with different product types. Did you know that certain products work better with a particular label shape or material? You can shop for inkjet or laser labels by shape, size, material or use and get the best picks for a particular type of product you wish to market.
How Labels Work with Specific Types of Products
It helps to do a bit or research when choosing and designing custom labels for your merchandise. For instance, if the key selling point of a particular product is its all-natural composition or recyclability, matte or kraft labels would be more appropriate compared to glossy or foil labels. You can also capitalize on colors when finding labels for certain types of products. As an illustration, “soft” or pastel colored labels work well with beauty or personal care products compared to fluorescent labels.
There’s more to labels than just a name and some product information. Custom labels play a huge role when it comes to customers making that decision to pick your product off the shelf. Well-designed custom printed labels can actually do the talking and the selling for you!
