A well-designed, high quality custom label can make all the difference for your product. Brand and identity are vital and large companies spend thousands of dollars in the design process of logos and labels for their merchandise.
How customers see and identify your product will ultimately play a crucial role in initial and repeat sales, so it is important to explore all your options when deciding which type of label will suit your particular product.
Custom labels come in virtually any shape and size – you’ll find rectangle and square labels as well as oval and circle labels. Especially for small business owners, it is a welcome thing these days that digital printing technology has made custom-printed labels accessible for virtually anyone.
In the past, one had to order labels in the tens or hundreds of thousands just to get the cost at a reasonable level. A professional graphic designer had to be hired and label cost increased depending on the number of printing plates or tools that had to be employed. Nowadays though, you are able to design your own labels, order just the right amount you need and still get sensible pricing.
We owe all of these to revolutionary technology which has been the biggest asset in making custom label printing economical even for the small business owner. Let’s look into a few important guidelines which will help you with selecting the right type of labels for your merchandise.
Choosing the right label material
First, you will have to choose the appropriate material for your product label. The most common choices are laser and inkjet labels but you will learn that there’s a great deal of flexibility in labels when selecting material for certain products. There are clear labels and gloss labels and there are labels that can resist above average handling such as those made from squeezable film material. There are also foil labels, high temperature polyester or vinyl labels and holographic material labels for those needing specialized types of product labels.
Deciding whether you need a protective overcoat
You can also top off your label with either a matte or glossy overcoat. Over-laminates provide added protection from rough handling or extreme temperatures and a custom label supplier can help you choose which kind will best suit your product.
Selecting the proper label adhesive
The type of adhesive used on your product labels is also quite critical. There are a number of variables to consider such as the environment where the labeling will be done, whether labels are permanent or removable and whether packages and containers are to be filled in hot or cold temperatures.
Label adhesives come in various forms. There are cold temperature or freezer adhesives, static cling adhesives, permanent adhesives as well as removable or repositionable adhesives. In case you are applying your labels by hand, cold temperature adhesive is highly recommended since adhesive flow rate is generally slower. This allows for quick label relocation in case you may need to reposition a label before it finally locks onto the package surface.
It is best to speak with a reliable label supplier regarding your custom label requirements. Label suppliers can also offer you other essential labels such as inventory control labels and shipping labels which most product manufacturers will likely need.
