Product labels have more power in them than meets the eye. Of course, their primary purpose is to distinguish your merchandise from the rest in its class; similarly, labels are used to indicate essential information about your product. Labels play a huge role on how your final product will look, but there are intrinsic functions which can be worked at to get the most out of your product labels.
As we specifically focus on custom labels, it is vital to note that they have specific marketing advantages which most businesses bring into context when designing product labels. From a marketing perspective, a simple custom label is able to achieve even the corporate goals of a company with a blend of design, presentation and content.
Let us look into the 3 key points that should be considered when designing custom labels for marketing purposes:
Building Your Image
Image influences perception in the first 5 seconds. You’re not aware of it, but your mind goes through some processes the moment you set your eyes on a certain image, brand or logo. You make assumptions, initial judgments and impressions in that short a time.
Custom labels are able to build your image and brand through its overall concept and design. Color and layout will play a huge role on the message you want to get across and many companies invest a lot of their time and resources into designing labels that build a distinct image for their products or services.
Customized Marketing
Marketing is such a wide concept that most people have a misconception that this is a thing for the big players alone. But even small businesses can make use of custom printed labels to effectively market their products and give them the edge over the competition. You can take advantage of a predilection that a lot of people have for personalized marketing and use custom labels to create a sense of partiality to your product.
Influencing Decision-Making Processes
It is a fact that apart from the quality of a product, buying decisions are influenced by the perception a potential customer has regarding your merchandise. For instance, you are likely to choose light bulbs that have eco-labels included in the packaging or a washing machine that comes with the EU energy rating label. Similarly, you’d most likely choose a beauty product with a label that says, “No animals were harmed in the manufacture of this product” if you’re an advocate against animal cruelty.
Custom labels can influence consumer attitude and behavior, and ultimately, consumer buying decisions. When creating your custom labels, consider what impact your product will have on the social status of your end user and how it can enhance consumer personality.
A reliable custom label supplier will offer you a range of custom labels, and also laser and inkjet labels, thermal roll labels and pre-printed labels.
