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Understanding The Language Of Color In Custom Label Design

Sunday, January 13th, 2013

When making or ordering custom labels for your products, services or even just for just a special event you’ll be celebrating, there are actually no hard and fast rules to follow. Except for certain products that have to comply with specific labeling guidelines provided by the law, you have all the liberty to choose from various shapes, sizes, and colors of blank labels.

Needless to say, you still have to make sure that your label attains some visual appeal so that potential end users get to pick your product from the shelf. Similarly, when making personalized inkjet or laser labels for your special event, visual appeal plays an important role in enticing your guests to confirm their attendance.

Visual appeal defined

Visual appeal refers to a particular quality that elicits a strong interest or desire in someone or something. A person or an object may not necessarily be all that perfect, but it may have a certain level of attractiveness that can cause heads to turn. Often, visual appeal is the result of a play of different factors working together to paint a pretty picture.

“Eye candy” is a common slang term that best describes techniques or effects used to create visual appeal and draw mass attention to something. Like candy, the end result is something eye-catching and potentially addictive. And almost always, color plays an extremely important role on how visual appeal works to capture and sustain the attention of a wider audience.

Let’s take a look at how the simple choice of colors for custom-printed labels can help you come up with attractive and compelling labels for your products, services or special events.

What is it about the color of your label?

Ever wondered why McDonald’s, In-n-Out and Pizza Hut predominantly use red and yellow for their logos and brands? Well, it isn’t by accident that logo designers for these three leading fast food chains chose the two particular colors. This is the end result of extensive research conducted on the psychology of colors and how it elicits certain responses and reactions from human subjects.

Red, yellow, and the blending of the two to produce orange are generally colors that excite the senses. Red has been proven to capture attention, stimulate appetite and even trigger hunger. On the other hand, yellow fosters feelings of happiness and amiability. A combination of the two creates this visual-gustatory interaction that targets the specific market of these fast food businesses – people who are looking for fast and friendly food service.

In contrast, the colors blue, green and purple create just the opposite. These three hues are generally known as calming colors, which explains why you’ll see most of these colors used on health and beauty products that are formulated to pamper and relax you.

The language of color

Color is a language that communicates faster than words, shapes or graphics ever will. They work directly on our feelings and emotions so start off by knowing your market and identifying what appeals to them in order to generate a positive response from your target audience. Afterwards, check out your custom label options with a reliable online label supplier.

Tags: blank label, color labels, custom printed labels, inkjet labels, label design, laser labels, printed labels, Thermal Transfer Roll Labels
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Custom Labels And How They Are Supplied For Your Distinct Needs

Sunday, September 16th, 2012

It’s a great thing that the technological advancements of our times have presented us with more sensible and practical options, both in our personal and business needs. Take the case of custom labels as an example – in the past when we needed to have labels made, we had to comply with a minimum order of say, 10,000 or 50,000 labels per run to get label prices at a reasonable range. Nowadays however, you can have custom printed labels made in short, medium or long run quantities without really worrying about pricing!

Custom label providers these days make it easy for you to get what you need with a wide array of label products that will suit your particular application. With the advent of digital printing, you can have custom labels made even if you just need a few hundred for wedding giveaways, a homemade product you wish to test out in the market or to use as gift labels for the holidays.

You can choose from different label types when you need to have custom labels made for a specific purpose. The two main types of labels are laser and inkjet labels and from these two options, you can select labels in different shapes such as circle labels, round corner labels or square corner labels. You also have a wide range of face materials to choose from – apart from paper labels, there are vinyl labels, clear labels and fluorescent or foil laser labels which are popular label options for a wide range of products these days.

Custom labels are usually supplied in different forms depending on your requirements. So whether you work on your own or employ staff personnel or specialized equipment to do product labeling, different presentations are available to ensure you can use your custom labels as intended.

Roll Labels

Custom labels can be supplied in rolls with die gaps in between them. Roll labels are quite convenient to use, whether you’re applying labels by hand or machine. You’ll just have to roll out and tear off the number of labels you need and keep the rest in storage. That way, your labels are not exposed to elements like dust, moisture or heat. Roll labels are the ideal option if you need labels by the thousands.

Individually Cut Labels

If you’ll be using labels for a special event or to promote a short running campaign, single labels that are individually cut will be your best choice. You can order the required number you need and a custom label supplier delivers these in bundles so they’ll be easier to distribute around.

Sheet Labels

Sheet labels are recommended for corporate or office in-house use, particularly when labels need to service sections of variable information. You can ask a custom label supplier to manufacture specific sheet sizes with labels of any shape.

Tags: Circle labels, custom printed labels, Direct Thermal & Thermal Transfer Roll Labels, inkjet labels, laser labels, printed labels
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Custom Printed Labels – Power Behind A Small Piece Of Paper

Thursday, August 2nd, 2012

Printed labels were once used simply to ship out packages in the olden days. Nowadays however, custom printed labels have found many uses both across industries and in the home.

Households and small offices make use of laser and inkjet labels to print file labels, folder tabs or name tags. These labels come in monochrome or color label sheets or rolls and are perfect for organizing home and small office files. They are suited for light to medium use although you can purchase variants that are suited for heavy-duty applications.

Marketing Your Product With Custom Labels

Many businesses these days make use of custom labels to promote their products and push their brand. Product labels go through an extensive research and design process and serve a major purpose – to capture consumer attention, get the product off the shelf and create a following through brand loyalty and repeat purchase.

Wine, Beer & Water Bottle Labels

Wine bottle labels are among the most popular custom labels being used these days. Wine makers themselves bottle their brand using wine labels that tell their own stories about wine-making. Likewise, personalized wine labels are widely used for wedding or anniversary wine giveaways and have, in fact, become one of the hottest selling items in wedding stores and among event planners.

Then there are water bottle labels and beer labels that are manufactured to withstand varying temperature ranges. Water bottles make use of clear labels made from polypropylene films for an ultra-transparent look to enhance the purity of the product. Beer bottles on the other hand use labels that are highly scratch resistant. The resistance is generated through a process called over lamination. Similarly, metallic labels are also very popular among beer bottles to exude a frosty appearance that appeals to the senses.

Health, Pharmacy & Beauty Product Labels

Health and beauty products also make use of custom labels which are resistant to chemicals, oil and water. Pharmacy labels are also widely used in drugstores. You will also see labels on industrial chemicals and agricultural products, mostly to serve as warnings or words of caution to handlers regarding any hazardous components.

Retail Business Labels

Retail businesses also use printed labels for their day-to-day operations. Most point-of-sale systems read barcodes printed on direct thermal labels or thermal transfer labels. Both label types work with thermal printers to transfer heat onto the label.

Thermal transfer labels are used with thermal transfer printers that make use of a heated ribbon to generate more durable images. Direct thermal labels on the other hand, are printed without your usual printer ribbon; instead, the labels come with a special heat-activated layer which generates a printed image once heat from the printer head is applied. They are designed primarily for short term use and result to a lower per label cost. Thermal transfer and direct thermal labels are usually supplied in rolls or fan-fold sheets.

Custom labels have definitely gone a long way. From mundane pieces of paper used to mail out parcels and packages, they have now become a very powerful marketing tool that spells the difference between a product that stays on the shelf and one that ends up at the check-out counter!

Tags: custom labels, custom printed labels, Direct Thermal & Thermal Transfer Roll Labels, direct thermal roll labels, inkjet labels, laser labels, printed labels, roll labels
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Custom Labels For Use In The Home

Sunday, July 1st, 2012

Custom labels can be used across an extensive range of applications, particularly for purposes relating to your business, personal or home affairs. Custom labels are widely used on different products and merchandise and you’ll see lots of labels made for food items, cosmetics and beauty products, wine and water bottles, and a lot more.

Using a complete array of color themes, images and graphics, custom printed labels can be used to differentiate your product or merchandise in order to make it stand above the competition. A well planned and designed label can catch a customer’s eye – it can make all the difference in getting your product off the shelf and into the cart.

There are many other practical uses of custom labels beside product identification, so let’s take a look at the more popular ones.

Custom Labels to Send Your Mails

Address labels are among the more popular custom printed labels used nowadays. Address labels save you the time and effort of having to write your return address each and every time you ship out a package or send out mail.

As an alternative to having your address directly printed onto envelopes, custom-made address labels give you the flexibility to affix them on various envelope sizes, parcels, packages or even mailing boxes.

Custom Labels to Categorize Personal Files

You will also put blank labels or custom labels to good use when organizing your paperwork at home. Laser/inkjet labels work well with home printers and you can print out colored labels to categorize personal files such as tax documents, family history records, bank statements, utility and credit card bills.

By using custom labels to segregate your records, you can establish an efficient system for record keeping and filing.

Custom Labels to Organize Your Home

Homeowners will also find labels a big help when organizing things in their home. The kitchen and you pantry can be better organized when you use labels to indicate where items should be placed. Printed labels on shelves and drawers in your pantry will help you locate stuff you might need to search through on occasion.

Labels on canisters, food keepers and bins that look pretty much alike will allow you to identify their contents. You can purchase pre-printed labels or use blank labels to print labels for cereals, coffee, milk, tea, pasta, and the like.

If you’re in the habit of keeping audio and video files in your home entertainment center, you can also purchase CD/DVD labels which are available in both laser and inkjet versions. They also make great gift ideas or giveaways for special occasions like weddings, anniversaries, birthdays and special milestones.

Tags: address labels, blank label, cd labels, custom labels, custom printed labels, dvd label, inkjet labels, laser labels, pre-printed labels, printed labels
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Important Points To Consider When Creating Labels For Wine Bottles

Saturday, June 2nd, 2012

Among all types of food product labels, wine labels have more than just the regular sort of stuff you read over when you do your weekly grocery shopping. In fact, wine labels are among the very few printed labels that do away with the usual information found on most food labels. Rather, they have a more interesting story to tell, which is why you’ll see shoppers spending so much time at the supermarket wine section.

What Makes a Good Wine Label?

Most product labels will list the ingredients as well as other details such as the carb, fat, vitamin and calorie composition of food products, but you won’t find this kind of information on wine labels. Wine labels are more of a work of art, so wine makers follow a particular set of standards when designing labels for wine bottles.

Red or White?

There are several important points to take into account when designing wine labels. For starters, labels should indicate whether you are selling red or white wine. Similarly, the type of wine should also be included.

In the US, wines are generally referred to by the grape variety used to produce them. In Europe however, wines are largely defined by the regions where these grapes are grown. And while most wines are usually a combination of two or more grape varieties, legally your label should only state a single grape variety if that same grape type makes up for at least 75% of your wine.

The most common red wine varieties include Merlot, Cabernet Sauvignon, Pinot Noir and Shiraz while the whites consist of Chardonnay, Sauvignon Blanc, Reisling and Pinot Gris.

When Was the Wine Produced?

Your wine label should also indicate the year of production since some wines are best consumed within a year or two, while others improve on flavor over the years. The alcohol content and volume in milliliters should also be stated.

What’s Your Story?

Other essential wine label features include a brand name for sales purposes and identification, as well as background information which often come in the form of an interesting story. Especially for wines produced by vineyards passed on as a legacy through generations, a good story does a lot to sell good wine.

Wine Labels for Special Events

Did you know that wine labels are not limited to the wine makers themselves? Very recently, wine has become one of the most favorite memorabilia used to commemorate special occasions such as weddings, birthdays and anniversaries. Custom labels for wine bottles can now be designed by and ordered from a reliable online label supplier.

Online label suppliers also offer a wide range of label products such as laser and inkjet labels, thermal labels and even blank labels of various shapes and sizes. So whether you’re looking for wine labels to use for a wedding, birthday or corporate giveaway or custom printed labels for a new product launch, a label supplier should be able to help you out with your unique requirements.

Tags: custom printed labels, laser labels, printed labels, wine labels
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Marketing Potentials Of Custom Labels – 3 Key Points To Consider

Sunday, May 20th, 2012

Product labels have more power in them than meets the eye. Of course, their primary purpose is to distinguish your merchandise from the rest in its class; similarly, labels are used to indicate essential information about your product. Labels play a huge role on how your final product will look, but there are intrinsic functions which can be worked at to get the most out of your product labels.

As we specifically focus on custom labels, it is vital to note that they have specific marketing advantages which most businesses bring into context when designing product labels. From a marketing perspective, a simple custom label is able to achieve even the corporate goals of a company with a blend of design, presentation and content.

Let us look into the 3 key points that should be considered when designing custom labels for marketing purposes:

Building Your Image

Image influences perception in the first 5 seconds. You’re not aware of it, but your mind goes through some processes the moment you set your eyes on a certain image, brand or logo. You make assumptions, initial judgments and impressions in that short a time.

Custom labels are able to build your image and brand through its overall concept and design. Color and layout will play a huge role on the message you want to get across and many companies invest a lot of their time and resources into designing labels that build a distinct image for their products or services.

Customized Marketing

Marketing is such a wide concept that most people have a misconception that this is a thing for the big players alone. But even small businesses can make use of custom printed labels to effectively market their products and give them the edge over the competition. You can take advantage of a predilection that a lot of people have for personalized marketing and use custom labels to create a sense of partiality to your product.

Influencing Decision-Making Processes

It is a fact that apart from the quality of a product, buying decisions are influenced by the perception a potential customer has regarding your merchandise. For instance, you are likely to choose light bulbs that have eco-labels included in the packaging or a washing machine that comes with the EU energy rating label. Similarly, you’d most likely choose a beauty product with a label that says, “No animals were harmed in the manufacture of this product” if you’re an advocate against animal cruelty.

Custom labels can influence consumer attitude and behavior, and ultimately, consumer buying decisions. When creating your custom labels, consider what impact your product will have on the social status of your end user and how it can enhance consumer personality.

A reliable custom label supplier will offer you a range of custom labels, and also laser and inkjet labels, thermal roll labels and pre-printed labels.

Tags: custom labels, custom printed labels, labels, pre-printed labels, printed labels, Thermal Roll Labels
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Labels That Matter – A Look At How Labels Are Used Across Various Industries

Sunday, May 6th, 2012

Look around you and you’d probably be amazed to realize that you’re actually surrounded with printed labels everywhere. Your fridge or pantry are stocked with food products that have labels on them and your bathroom shelves are lined with toiletry items such as soaps, shampoos and bath gels that use labels. Even your desk is packed with office essentials such as adhesives, glues or stationery and paper products that use labels to highlight each product.

Custom Labels In The Manufacturing Industry

Labels are used across various industries and have become a valuable tool for any business wanting to promote its products and services. Your local supermarket is the best place to check out how labels play a vital role in making certain products stand above their competition. Product labels are either printed directly onto a box, foil pack or plastic bag, or attached onto containers using custom labels.

Custom printed labels have gone a long way – check out toiletry items especially, as a lot of these use custom labels that look like they’ve been printed directly onto the container. The trick with custom label printing these days is that they take the shape and background color (or use transparent media) of the package to which they are affixed. Unless you look very closely, you’d think that they’re not custom printed stickers at all.

Custom Labels For The Retail Market

Department stores and retail outlets also rely heavily on printed labels for their promotional activities such as end-of-season sales, price reductions, promo packaging and special discounts. Notice how you get drawn by those items that have these bright, flashy-colored labels that say “Buy 1 Take 1” or “25% Off”? That’s how labels play a considerable part in customer buying decisions.

Printed Labels For Medical And Health Sector

The medical and health industry also relies heavily on the use of product labels. Drug and pharmaceutical companies all use product labels for their medicines and other medical supplies.

Food Industry Custom Printed Labels And Stickers

Even the humble farmer and vegetable grower have seen the value that labels play on their produce once these get to the food market. Apple growers, for instance, use small removable labels that indicate the regions where the apples are grown. Organic vegetable farmers have also benefited from the use of custom printed labels that highlight their produce, especially in an era when a lot of people are changing their eating habits and including healthier food choices in their shopping list. Notice how that bag of lettuce with a label that says “100% Organic” or “Organically Grown – No Chemicals Used” ends up in your grocery cart?

Custom printed stickers and labels also serve as warnings, particularly for chemical products that may carry some potential danger when mishandled or misused. By far the most effective color employed is red and large and bold text is used to impress on the warning. A few examples of these pre-printed labels include “Danger-Do Not Use Near Flame”, “Highly Flammable” or “Harmful When Ingested”.

Shipping Labels For Courier Services

The freight and courier industry also relies a lot on pre-printed labels to mark and track parcels being shipped out. Packages are indicated with special warnings or instructions such as “Fragile”, “Do Not Fold”, or “Rush Delivery”, to name a few of the most common shipping labels.

While printed labels are predominantly used in the manufacturing sector, you now see that a lot of other industries benefit from custom labels for their unique purposes. Custom printed labels can be supplied in various forms depending on how you are to use them. They can be supplied on a per piece basis or in rolls with die gaps to make hand or machine application a breeze.

Where To Order Your Custom Labels

Label printing companies will meet your specific requirements when it comes to custom printed labels and custom printed stickers. You can even go online to find a reliable custom label supplier and make orders directly from your home or office. Just keep two important points in mind when ordering custom labels for your business:

You must come up with a good design (which your custom label supplier can help you with);
You must choose the right material so your labels can withstand the conditions your products are normally subjected to.

Tags: Circle labels, custom printed labels, labels, printed labels, roll labels, Shipping Labels
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Business Promotion with Custom Printed Labels

Wednesday, April 25th, 2012

Average consumers will not take the pains of verifying the details of a product. Instead he or she will look at the printed labels and decide.

It is a basic consumer psyche that they will first have a look at the printed label on any product and quickly decide on whether to buy it or not. At the same time it is necessary that the printed labels are unique. That is why the importance of custom printed labels has been consistently growing in the market as a valuable tool for business promotion.

Important for Any Business

Labels are important for any business promotion.

Various types of labels are used like the laser inkjet labels, and pre printed labels are used by entrepreneurs for pasting on their products so that buyers can know about the brand and contents.
Consumers will always look at the labels to find out the brand and other features of the product and therefore quality labels are very important for all type of businesses, small, large, and medium.

Matching Labels

It is most important that labels that are on the product should match perfectly with the contents inside.

Otherwise the provider and entrepreneur will have a hard time selling out the product.
It is also the main medium of choosing the item.

Thermal Label Printing

Current day trend is using thermal label printing. Such printing gives a special look to the products on which they are used. These printing processes are used for both shipping as well as the barcode labels. Getting thermal printers, ribbons, and labels would be great idea for the entrepreneurs for promoting business. Usually thermal labels stick and print effortlessly and they are often the better choice for the manufacturers, retailers, and sellers.

Custom Printed Scale Labels

Why are custom printed scale labels important for any business? Finding customize labels would be the first step in the right direction for promoting the products. It is important that these labels contain vital information about the products. Most of the small businesses have tight budget that means their products come in relatively smaller quantum. Labeling is also done by only a handful of employees. That is why they could go for only sticker type labels.

Whether the business is small or large, labels are important part of business promotion. Task of the entrepreneur is cut out at finding a reliable and reputable provide that would offer them the choice of labels, preferably with a string of label templates.

Tags: custom printed labels, laser labels, printed labels, thermal transfer labels, Thermal Transfer Roll Labels, Transfer Roll Labels
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The Sheer Marketing Power Of Custom Labels

Sunday, April 22nd, 2012

Just imagine how things will be if all items on the grocery store shelves didn’t have their own printed labels. Now how would you go about knowing which particular products to choose? While it may be true for the most part that you really can’t judge a book by its cover, that’s exactly what people do when they’re out shopping for stuff. There’s not much time to pore over every feature and detail of a product, so the average consumer will take a quick look at the label and make a decision to buy from there.

Custom Labels Create The First Impression

Well-designed, custom labels that include all the essential elements can make a particular product stand above the competition. Big businesses invest a considerable amount into the design of their product labels, based on customer expectations as well as information generated from market research. The same rules ought to apply even to small businesses, so custom label printing should form a considerable part of their marketing efforts.

When creating custom labels, coming up with a stand-out design could be the first major step – this is what will get customers looking at your product ahead of the rest. Equal importance must also be given to all the other information that must be included as customers will go on to read what’s inside your product. There should always be a perfect balance between your design and the information you include as these are the two main components that affect buyer decisions.

Custom Printed Labels For Small Businesses

If you’re running a small business, most likely you are working on a tight budget and do not have the resources like those big guys do. But that doesn’t mean you have to take the back seat when it comes to pushing and marketing your product or service.

Small businesses normally produce their merchandise in limited quantities. Packaging and labeling are usually done by a handful of workers so the best option would be sticker type labels that can easily be placed on a wide range of items. Custom stickers can be ordered in small quantities from an online custom label printing service. These label printing companies also offer design services for an added minimal fee so you get design ideas from the experts who know what it takes to create eye catching custom printed labels.

Custom Label Printing Companies

These label printing companies are your best bet when you’re looking to print custom labels for your small business. You get the flexibility to tailor your needs to your working budget; likewise, custom label printing companies offer a more personal level of service to make the whole process easier for you. You can even get online custom label quotes in just a few seconds!

LabelsOnline.com provides you with an all-in-one solution for all your label printing needs at your fingertips. Give your business that extra kick with eye-catching custom labels that will surely get heads turning!

Tags: custom printed labels, laser labels, printed labels, thermal transfer labels, Thermal Transfer Roll Labels, Transfer Roll Labels
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Thermal Roll Labels for Convenience and Expediency

Wednesday, November 24th, 2010

Thermal Roll Labels are utilized in a variety of applications in the modern world of today. With thermal roll labels, it is possible to print labels for barcodes, price tags, shipping labels, and many other purposes. Other uses include applications like packaging, VHS tapes, part bins, shelves, diskettes, and many other uses. They are convenient to use and are available in many sizes to suit every need. These rolls are supplied in cores that fit the most popular thermal printers available on the market today.

Thermal roll labels are more preferable than sheets since they are easy to dispense and most thermal printers accept them without any problems. Thermal Roll labels are chiefly available in two forms – direct thermal roll labels and thermal transfer roll labels. The difference between these two roll labels is in the technology used. Though both rely on heat for printing, the direct thermal roll label is coated with a resin and wax combination that changes color when heated with the thermal printer head. Thus, when specific areas of the printer head are heated up by the printer circuitry, they form the characters by heating up the paper in a special way so that the paper becomes readable.

Thermal roll labels are usually coated with a suitable protective coating that prevents fading. In some inferior quality thermal roll labels, fading is a huge problem and you can be left in a situation wherein you lose your important data. Therefore, it is better to inquire if the paper is coated to ensure that the printout stays intact for a longer time. Yet another benefit of the coating is to ensure longer printhead life as the coating does not allow paper residue to fuse on the printhead during the printing process.

Presently, there is a variety of thermal roll labels available on the market. You can easily pick up thermal roll labels, which are wound in or wound out depending upon the type of printer you have and your specific printing needs. You can also purchase color thermal transfer labels or fanfolded thermal transfer labels as per your printing requirements. Yet another variety of thermal transfer labels is available in card stock form. You can create your own shelf signs, product tags, organizational placards, and a lot more with the help of these heavy-duty cards.

Thermal Roll Labels can easily be sourced from your favorite stationary store, or even from the Internet, where there are many sites you can choose from. However, you need to be careful that you are ordering from a reliable supplier as there are many traders who could provide you with inferior quality labels instead.

Tags: blank label, custom printed labels, labels, name label, printed labels, roll labels, thermal transfer labels
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