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Custom Printed Labels – Power Behind A Small Piece Of Paper

Thursday, August 2nd, 2012

Printed labels were once used simply to ship out packages in the olden days. Nowadays however, custom printed labels have found many uses both across industries and in the home.

Households and small offices make use of laser and inkjet labels to print file labels, folder tabs or name tags. These labels come in monochrome or color label sheets or rolls and are perfect for organizing home and small office files. They are suited for light to medium use although you can purchase variants that are suited for heavy-duty applications.

Marketing Your Product With Custom Labels

Many businesses these days make use of custom labels to promote their products and push their brand. Product labels go through an extensive research and design process and serve a major purpose – to capture consumer attention, get the product off the shelf and create a following through brand loyalty and repeat purchase.

Wine, Beer & Water Bottle Labels

Wine bottle labels are among the most popular custom labels being used these days. Wine makers themselves bottle their brand using wine labels that tell their own stories about wine-making. Likewise, personalized wine labels are widely used for wedding or anniversary wine giveaways and have, in fact, become one of the hottest selling items in wedding stores and among event planners.

Then there are water bottle labels and beer labels that are manufactured to withstand varying temperature ranges. Water bottles make use of clear labels made from polypropylene films for an ultra-transparent look to enhance the purity of the product. Beer bottles on the other hand use labels that are highly scratch resistant. The resistance is generated through a process called over lamination. Similarly, metallic labels are also very popular among beer bottles to exude a frosty appearance that appeals to the senses.

Health, Pharmacy & Beauty Product Labels

Health and beauty products also make use of custom labels which are resistant to chemicals, oil and water. Pharmacy labels are also widely used in drugstores. You will also see labels on industrial chemicals and agricultural products, mostly to serve as warnings or words of caution to handlers regarding any hazardous components.

Retail Business Labels

Retail businesses also use printed labels for their day-to-day operations. Most point-of-sale systems read barcodes printed on direct thermal labels or thermal transfer labels. Both label types work with thermal printers to transfer heat onto the label.

Thermal transfer labels are used with thermal transfer printers that make use of a heated ribbon to generate more durable images. Direct thermal labels on the other hand, are printed without your usual printer ribbon; instead, the labels come with a special heat-activated layer which generates a printed image once heat from the printer head is applied. They are designed primarily for short term use and result to a lower per label cost. Thermal transfer and direct thermal labels are usually supplied in rolls or fan-fold sheets.

Custom labels have definitely gone a long way. From mundane pieces of paper used to mail out parcels and packages, they have now become a very powerful marketing tool that spells the difference between a product that stays on the shelf and one that ends up at the check-out counter!

Tags: custom labels, custom printed labels, Direct Thermal & Thermal Transfer Roll Labels, direct thermal roll labels, inkjet labels, laser labels, printed labels, roll labels
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Labels That Matter – A Look At How Labels Are Used Across Various Industries

Sunday, May 6th, 2012

Look around you and you’d probably be amazed to realize that you’re actually surrounded with printed labels everywhere. Your fridge or pantry are stocked with food products that have labels on them and your bathroom shelves are lined with toiletry items such as soaps, shampoos and bath gels that use labels. Even your desk is packed with office essentials such as adhesives, glues or stationery and paper products that use labels to highlight each product.

Custom Labels In The Manufacturing Industry

Labels are used across various industries and have become a valuable tool for any business wanting to promote its products and services. Your local supermarket is the best place to check out how labels play a vital role in making certain products stand above their competition. Product labels are either printed directly onto a box, foil pack or plastic bag, or attached onto containers using custom labels.

Custom printed labels have gone a long way – check out toiletry items especially, as a lot of these use custom labels that look like they’ve been printed directly onto the container. The trick with custom label printing these days is that they take the shape and background color (or use transparent media) of the package to which they are affixed. Unless you look very closely, you’d think that they’re not custom printed stickers at all.

Custom Labels For The Retail Market

Department stores and retail outlets also rely heavily on printed labels for their promotional activities such as end-of-season sales, price reductions, promo packaging and special discounts. Notice how you get drawn by those items that have these bright, flashy-colored labels that say “Buy 1 Take 1” or “25% Off”? That’s how labels play a considerable part in customer buying decisions.

Printed Labels For Medical And Health Sector

The medical and health industry also relies heavily on the use of product labels. Drug and pharmaceutical companies all use product labels for their medicines and other medical supplies.

Food Industry Custom Printed Labels And Stickers

Even the humble farmer and vegetable grower have seen the value that labels play on their produce once these get to the food market. Apple growers, for instance, use small removable labels that indicate the regions where the apples are grown. Organic vegetable farmers have also benefited from the use of custom printed labels that highlight their produce, especially in an era when a lot of people are changing their eating habits and including healthier food choices in their shopping list. Notice how that bag of lettuce with a label that says “100% Organic” or “Organically Grown – No Chemicals Used” ends up in your grocery cart?

Custom printed stickers and labels also serve as warnings, particularly for chemical products that may carry some potential danger when mishandled or misused. By far the most effective color employed is red and large and bold text is used to impress on the warning. A few examples of these pre-printed labels include “Danger-Do Not Use Near Flame”, “Highly Flammable” or “Harmful When Ingested”.

Shipping Labels For Courier Services

The freight and courier industry also relies a lot on pre-printed labels to mark and track parcels being shipped out. Packages are indicated with special warnings or instructions such as “Fragile”, “Do Not Fold”, or “Rush Delivery”, to name a few of the most common shipping labels.

While printed labels are predominantly used in the manufacturing sector, you now see that a lot of other industries benefit from custom labels for their unique purposes. Custom printed labels can be supplied in various forms depending on how you are to use them. They can be supplied on a per piece basis or in rolls with die gaps to make hand or machine application a breeze.

Where To Order Your Custom Labels

Label printing companies will meet your specific requirements when it comes to custom printed labels and custom printed stickers. You can even go online to find a reliable custom label supplier and make orders directly from your home or office. Just keep two important points in mind when ordering custom labels for your business:

You must come up with a good design (which your custom label supplier can help you with);
You must choose the right material so your labels can withstand the conditions your products are normally subjected to.

Tags: Circle labels, custom printed labels, labels, printed labels, roll labels, Shipping Labels
Posted in custom printed labels | 1 Comment »

Thermal Roll Labels for Convenience and Expediency

Wednesday, November 24th, 2010

Thermal Roll Labels are utilized in a variety of applications in the modern world of today. With thermal roll labels, it is possible to print labels for barcodes, price tags, shipping labels, and many other purposes. Other uses include applications like packaging, VHS tapes, part bins, shelves, diskettes, and many other uses. They are convenient to use and are available in many sizes to suit every need. These rolls are supplied in cores that fit the most popular thermal printers available on the market today.

Thermal roll labels are more preferable than sheets since they are easy to dispense and most thermal printers accept them without any problems. Thermal Roll labels are chiefly available in two forms – direct thermal roll labels and thermal transfer roll labels. The difference between these two roll labels is in the technology used. Though both rely on heat for printing, the direct thermal roll label is coated with a resin and wax combination that changes color when heated with the thermal printer head. Thus, when specific areas of the printer head are heated up by the printer circuitry, they form the characters by heating up the paper in a special way so that the paper becomes readable.

Thermal roll labels are usually coated with a suitable protective coating that prevents fading. In some inferior quality thermal roll labels, fading is a huge problem and you can be left in a situation wherein you lose your important data. Therefore, it is better to inquire if the paper is coated to ensure that the printout stays intact for a longer time. Yet another benefit of the coating is to ensure longer printhead life as the coating does not allow paper residue to fuse on the printhead during the printing process.

Presently, there is a variety of thermal roll labels available on the market. You can easily pick up thermal roll labels, which are wound in or wound out depending upon the type of printer you have and your specific printing needs. You can also purchase color thermal transfer labels or fanfolded thermal transfer labels as per your printing requirements. Yet another variety of thermal transfer labels is available in card stock form. You can create your own shelf signs, product tags, organizational placards, and a lot more with the help of these heavy-duty cards.

Thermal Roll Labels can easily be sourced from your favorite stationary store, or even from the Internet, where there are many sites you can choose from. However, you need to be careful that you are ordering from a reliable supplier as there are many traders who could provide you with inferior quality labels instead.

Tags: blank label, custom printed labels, labels, name label, printed labels, roll labels, thermal transfer labels
Posted in Transfer Roll Labels | 5 Comments »

Thermal Transfer Roll Labels for the Retail and POS Industry

Wednesday, November 24th, 2010

Thermal Transfer Roll Labels are in much demand in the POS and retail industry these days. They are chiefly used to create price tags, labels, bar codes, images, and also other sundry information. Thermal Transfer Roll Labels are made from thermal transfer paper rather that direct thermal paper which is also used in many businesses and industries. The main difference is in the technology used. Thermal transfer printers are used for printing on these labels, while direct thermal printers are used for printing on direct thermal paper.

Thermal transfer roll labels generally consist of a standard core at the center and are wound with several meters of roll labels. These labels can be easily peeled of their base and are available in various depths and sizes. As described, printing on these labels is accomplished with the help of a thermal transfer printer. This printer works by using heated pins in its printhead to melt the ink in the ribbon that is transferred to the label.

The label is treated with wax and a base material that prevents the ink from spreading so that it is absorbed immediately and set permanently into the label material. Thermal printing is advantageous because of low maintenance costs and high speeds while printing. These rolls offer convenience as well as quality to retailers and other businesses and are usually available in a standard core size to fit most popular thermal printers.

If you are worried about getting your source of thermal transfer paper, then relax. They are easily available at most local office supply stores. Nowadays, you can even purchase them on the Internet. By ordering from the Internet, you save time and there’s the advantage of added convenience. So, you can shop faster and products are delivered at your preferred address within the specified period.

Tags: labels, laser labels, printer labels, roll labels, transfer labels, Transfer Roll Labels
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